Else Nutrition Holdings Inc (BABYF)

[pual]

Very happy for him but his successful background is definitely not the main consideration one should expect for such a job in that specific a market. Online marketing is ok but it has to be very extensive so mothers of young children hit such Internet advertizing messages.

I just took a few minutes (Google search) to look for how baby food producers do their marketing. I noted two sentences in particular:

1- As early as in 2015, advertising spending for baby and toddler food, infant formula, toddler milk, and one nutritional supplement brand aimed at young children totaled $77 million in all media, PRIMARILY TV and MAGAZINES

2- I also read that A HIGHER FREQUENCY OF EXPOSURE to formula and baby foods in digital media (self-reported by parents) was associated with greater odds of purchasing these product.

Primarily TV and magazie and higher frequency of exposure on digital medias. Our strategy seems to be putting the chicken before the egg and even then in a not large frequency.

I personally consider these to be critical steps to be covered even before loading shelves with a product no one ever heard about (except shareholders).