Monday, October 23, 2023 9:52:37 PM
Oct 23 (Reuters) - Nvidia dominatd PC chips in major new challenge to Intel
3:06 PM ET, 10/23/2023 - Reuters
By Stephen Nellis and Max A. Cherney
Oct 23 (Reuters) - Nvidia dominates the market for artificial intelligence computing chips. Now it is coming after Intel’s longtime stronghold of personal computers.
Nvidia has quietly begun designing central processing units (CPUs) that would run Microsoft’s Windows operating system and use technology from Arm Holdings , two people familiar with the matter told Reuters.
The AI chip giant's new pursuit is part of Microsoft's effort to help chip companies build Arm-based processors for Windows PCs. Microsoft's plans take aim at Apple, which has nearly doubled its market share in the three years since releasing its own Arm-based chips in-house for its Mac computers, according to preliminary third-quarter data from research firm IDC.
Advanced Micro Devices also plans to make chips for PCs with Arm technology, according to two people familiar with the matter.
Nvidia and AMD could sell PC chips as soon as 2025, one of the people familiar with the matter said. Nvidia and AMD would join Qualcomm, which has been making Arm-based chips for laptops since 2016. At an event on Tuesday that will be attended by Microsoft executives, including vice president of Windows and Devices Pavan Davuluri, Qualcomm plans to reveal more details about a flagship chip that a team of ex-Apple engineers designed, according to a person familiar with the matter.
Nvidia shares rose 4.4% and Intel shares dropped 2.9% after the Reuters report on Nvidia's plans. Arm's shares were up 3.4%.
Nvidia spokesperson Ken Brown, AMD spokesperson Brandi Marina, Arm spokesperson Kristen Ray and Microsoft spokesperson Pete Wootton all declined to comment.
Nvidia, AMD and Qualcomm's efforts could shake up a PC industry that Intel long dominated but which is under increasing pressure from Apple. Apple’s custom chips have given Mac computers better battery life and speedy performance that rivals chips that use more energy. Executives at Microsoft have observed how efficient Apple’s Arm-based chips are, including with AI processing, and desire to attain similar performance, one of the sources said.
In 2016, Microsoft tapped Qualcomm to spearhead the effort for moving the Windows operating system to Arm’s underlying processor architecture, which has long powered smartphones and their small batteries. Microsoft granted Qualcomm an exclusivity arrangement to develop Windows-compatible chips until 2024, according to two sources familiar with the matter.
Microsoft has encouraged others to enter the market once that exclusivity deal expires, the two sources told Reuters.
“Microsoft learned from the 90s that they don’t want to be dependent on Intel again, they don’t want to be dependent on a single vendor,” said Jay Goldberg, chief executive of D2D Advisory, a finance and strategy consulting firm. “If Arm really took off in PC (chips), they were never going to let Qualcomm be the sole supplier.”
Microsoft has been encouraging the involved chipmakers to build advanced AI features into the CPUs they are designing. The company envisions AI-enhanced software such as its Copilot to become an increasingly important part of using Windows. To make that a reality, forthcoming chips from Nvidia, AMD and others will need to devote the on-chip resources to do so.
There is no guarantee of success if Microsoft and the chip firms proceed with the plans. Software developers have spent decades and billions of dollars writing code for Windows that runs on what is known as the x86 computing architecture, which is owned by Intel but also licensed to AMD. Computer code built for x86 chips will not automatically run on Arm-based designs, and the transition could pose challenges.
Intel has also been packing AI features into its chips and recently showed a laptop running features similar to ChatGPT directly on the device.
Intel spokesperson Will Moss did not immediately respond to a request for comment. AMD's entry into the Arm-based PC market was earlier reported by chip-focused publication SemiAccurate. (Reporting by Stephen Nellis and Max A. Cherney in San Francisco; editing by Kenneth Li and Josie Kao)
PS: The Arm share price up move AH was due to this news. GLTA
Recent ARM News
- Arm Sets 2025 Target for AI Chip Development, Amazon and Microsoft Commit Billions to French Investments, and More • IH Market News • 05/13/2024 11:16:03 AM
- Airbnb Stocks Drop 8% Amid Bleak Outlook; Bumble Surges 14% on Global Download Rise, and More in Earnings • IH Market News • 05/09/2024 11:56:30 AM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 05/08/2024 08:06:45 PM
- Arm Holdings plc Reports Results for the Fourth Quarter of the Financial Year Ended 2024 • Business Wire • 05/08/2024 08:02:00 PM
- U.S. Futures Slightly Dip Amid Corporate Earnings and Quiet Economic Calendar, Oil Prices Fall • IH Market News • 05/08/2024 12:29:17 PM
- Arm Announces Earnings Release Date for Fourth Quarter Fiscal Year Ended 2024 • Business Wire • 04/04/2024 08:05:00 PM
- Nvidia’s Earnings Skyrocket by 769%, BuzzFeed’s Pre-Market Shares Surge by 85%, and Other Highlights • IH Market News • 02/22/2024 11:08:52 AM
- Cisco Systems Stock Drops 5% Following Restructuring Plan, Berkshire Trims Apple Stake, and Latest News • IH Market News • 02/15/2024 11:34:25 AM
- U.S. Stocks May See Further Upside In Early Trading • IH Market News • 02/09/2024 02:09:43 PM
- U.S. Index Futures Edge Higher, Oil Prices Show Modest Movements • IH Market News • 02/09/2024 10:59:51 AM
- S&P 500 Peeks Above 5,000 But Closes Slightly Below Key Level • IH Market News • 02/08/2024 09:32:28 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 02/08/2024 09:06:31 PM
- Arm Achieves Record Revenue, PayPal Shares Plummet by More Than 9%, and Latest Updates • IH Market News • 02/08/2024 11:10:06 AM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 02/07/2024 09:06:33 PM
- Arm Holdings plc Reports Results for the Third Quarter of the Financial Year Ending 2024 • Business Wire • 02/07/2024 09:02:00 PM
- U.S. Index Futures Dip Ahead of Key Earnings Reports, Oil Prices Climb • IH Market News • 02/07/2024 11:17:09 AM
- Arm Announces Earnings Release Date for Third Quarter Fiscal Year Ended 2024 • Business Wire • 01/09/2024 10:38:00 PM
- Illumina’s Grail Divestment, Arm’s China Layoffs, IBM’s Software AG Acquisition, and More • IH Market News • 12/18/2023 10:51:50 AM
- Monday’s Wall Street Highlights: GM, Microsoft, Citigroup, Amazon, and more • IH Market News • 11/20/2023 11:25:08 AM
- Arm Announces Appointment of Ami Badani as Chief Marketing Officer • Business Wire • 11/13/2023 05:00:00 PM
- Thursday’s Wall Street Highlights: Nvidia, Duolingo, Disney, Virgin Galactic, Applovin, and more • IH Market News • 11/09/2023 12:02:14 PM
- Stocks to Watch: Arm Holdings, Applovin, Topgolf Callaway • Dow Jones News • 11/09/2023 12:18:00 AM
- Arm Holdings plc Reports Results for the Second Quarter of the Financial Year Ending 2024 • Business Wire • 11/08/2023 09:02:00 PM
- Tuesday’s Wall Street Highlights: Pinterest, BP, Wolfspeed, Arista, Lattice, Pfizer and more • IH Market News • 10/31/2023 11:24:04 AM
- Tuesday’s Wall Street Highlights: Coinbase, Intel, Redfin, Barclays, General Dynamics, GE, and more • IH Market News • 10/24/2023 11:22:15 AM
Avant Technologies Engages Wired4Tech to Evaluate the Performance of Next Generation AI Server Technology • AVAI • May 23, 2024 8:00 AM
Branded Legacy, Inc. Unveils Collaboration with Celebrity Tattoo Artist Kat Tat for New Tattoo Aftercare Product • BLEG • May 22, 2024 8:30 AM
"Defo's Morning Briefing" Set to Debut for "GreenliteTV" • GRNL • May 21, 2024 2:28 PM
North Bay Resources Announces 50/50 JV at Fran Gold Project, British Columbia; Initiates NI 43-101 Resources Estimate and Bulk Sample • NBRI • May 21, 2024 9:07 AM
Greenlite Ventures Inks Deal to Acquire No Limit Technology • GRNL • May 17, 2024 3:00 PM
Music Licensing, Inc. (OTC: SONG) Subsidiary Pro Music Rights Secures Final Judgment of $114,081.30 USD, Demonstrating Strength of Licensing Agreements • SONGD • May 17, 2024 11:00 AM