Thursday, October 05, 2023 3:22:54 PM
Rather than gluing my feet to the stadium protesting burning oil, I'm out splitting wood and wonder about the Swifties. I've never liked AA and I have posted so, but the man has a keen eye for a buck (specifically if he's going to be getting that buck) anyway, why are we hearing about Cinemark, they play second fiddle to AMC? OK, I'll go back to my wood and dream that the Swifties come and make me whole, HA!
'Taylor Swift: The Eras Tour' sets pre-sales records for Cinemark
12:23 pm ET October 3, 2023 (MarketWatch)
By James Rogers
Cinemark's stock rose 0.8% Tuesday
Cinemark Holdings Inc. is seeing record demand for the "Taylor Swift The Eras Tour" concert film, which hits theaters Oct. 13.
"Domestic pre-sales for the concert film are more than 10 times higher than the exhibitor has seen for any other cinema engagement event as fans seek out the experience of an era," the company said, in a statement Tuesday. Cinemark's (CNK) stock rose 0.8% Tuesday after ending Monday's session up 0.8%.
Related: Cinemark launces Private Swiftie Parties to watch Taylor Swift's New Eras concert film
"The anticipation to experience Taylor Swift | The Eras Tour on the big screen has blown everyone away, and Cinemark is thrilled to offer iridescent popcorn, exclusive merchandise and exciting giveaways that will ensure fans create a night that they will remember forever and always," Wanda Gierhart Fearing, Cinemark chief marketing and content officer, said in the statement.
Last month Cinemark announced Private Swiftie Parties, where fans can hire a private auditorium to watch the film.
Related: AMC clinches deal to show Beyoncé's 'Renaissance World Tour' concert film
Cinemark rival AMC Entertainment Holdings Inc. (AMC) recently announced that the film had shattered the company's record for single-day advance ticket sales, with $26 million in ticket revenue sold on Aug. 31. AMC is also the theatrical distributor for "Taylor Swift The Eras Tour," clinching deals with Cinemark and Regal in the U.S., and Cineplex (CA:CGX) in Canada to show the film.
Major concert films are in the spotlight, boosted by high-profile tours from Taylor Swift and Beyoncé, whose "Renaissance: A Film by Beyoncé" will hit cinemas next month. On Monday Cinemark announced that preshows for Beyoncé's film will begin Nov. 30. AMC is also selling tickets for "Renaissance: A Film by Beyoncé," with shows starting Nov. 30.
-James Rogers
This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.
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