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Tuesday, September 19, 2023 3:20:58 PM
"MAYBACKS AND LOCAL BTV EXPAND AD SHARE AGREEMENT INTO 65 MARKETS
August 29 2023 - 08:00AM
InvestorsHub NewsWire
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Somerset, NJ -- August 29, 2023 -- InvestorsHub NewsWire -- Authentic Holdings, Inc.'s (OTC PINK:AHRO) authenticholdingsinc.com subsidiary, Maybacks Global Entertainment, has expanded its agreement with Didja Local BTV into all of Local BTV's 65 markets https://www.localbtv.com/
Chris H. Giordano Authentic Holdings, President stated, "Our original agreement with Local BTV has now been modified to include programming from Maybacks' on all of LocalBTV's 65 market platforms. This quantum leap forward exponentially increases our brand, and footprint to a national scale. The result of this expansion could have a dramatic effect on not only our top line revenue number but on our P & L going forward.
Under the original agreement, Mayback's programming was limited to a single local platform in just a small number of major cities. The modified agreement has now increased Mayback's programming to over 40 local channels and 25 national channels in cities such as NYC, Los Angeles, San Diego, Miami, and Las Vegas to name a few. This expansion will also have an exponential effect on the number of "impressions" received which is the engine that powers Maybacks revenue model. An impression occurs anytime a digital advertisement or video is seen by someone while watching any type of programming. Whether or not they actually watch one second or the entire video is academic since the advertiser still pays for each of the impressions. Everything is managed digitally by the "ad server" from the playing of the ad to the payment processing. The revenue derived from the advertisers is deposited into the Maybacks account the month following the ad campaign from the previous month."
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