Else Nutrition Holdings Inc (BABYF)

[pual]

I said interesting because you did raise a point demonstrating that our ''presumably unique products'' will automatically bring success. That is the error our 'scientific CEO and her Board of scientific directors' do not seem to understand. Else as many others before doesn't understant that PRODUCT is only one factor beind success IF AND ONLY IF, marketing is making markets aware of its value. By the way, as you illustrated good (even if maybe not as great as ours) competitive products do fill the shelves worlwide and are known by consumers (mothers) because the manufacturer did inform them of what their offering is all about. We on the otherhand are proud to have access to shelves where an onknown box will be placed, assuming that mothers will decide to give it a try without even knowing what it is all about.
To bad our management cannot figure that out considering that time is of the essence. Let's just hope failure (or extremely marginal success) will not result from this stubborness of a management made of dreamers.