Yes my point is this. The developer will have been well aware that other offerings of equal or superior value (to the end user) were available or about to execute their go-to-market strategies, yet they still continued to flog this dead horse. Why might that be I wonder? Could it be because it was a lucrative revenue stream (read gravy train) and easy money for relatively little effort and thus, this wasteful and fruitless development continued for a considerable period of time longer than it should have? They got away with nipping and tucking a piece of shareware (with successive new, but worthless in terms of the CVP) upgrades for years and at a huge financial cost to the company.
Those monies would have been better spent by onboarding a quality business development team (rather than trying to utilize other shareholders lacking in any experience of how to bring this tech to market. (not their fault but I categorically know this to be true)) who could have built sustainable revenues selling and licensing the tech and then the company might have continued development activity funded via income generated, rather than borrowing and raiding sh value through dilution.
From a business model, pov ARknet was dead and buried without its memorial Ark at least 2 years ago. I'd say the developer knew this (very smart team). They knew their employer couldn't make money from their business model, given the skillsets available in the company, but still they kept on taking more cash to develop a whimsical solution to a problem that didn't exist (and still doesn't). It's a "nice to have" not a "need to have" and selling that type of solution requires people experienced in creating needs and wants from scratch, not latching on to established ones. As Jobs once said:
"People don't know what they want until you show it to them. Our task is to read things that are not yet on the page".
Arknet was never marketed properly (and I speak as someone with more than 35 years in the game, building business across more than 80 countries). Far too much focus was put on making a ridiculously elaborate App, that ultimately didn't even work properly. Anyway, Arknet is now DArknet, and any possibility of a first mover advantage, or indeed asset stripping what's left of it to sell off bits and mitigate costs is unrealistic, given there's an abundance of similar (and in many cases better) solutions available in the mainstream now.
As for the link, super tech isn't it? An example of what I'm referring to above and I'm willing to bet they'll make a decent fist of monetizing it too!
