Else Nutrition Holdings Inc (BABYF)

[pual]

First, thank ou for putting this on the board.

My comments.
The essence of her message is that they continue ‘developing’ products in view of ‘adding boxes on additional shelves’ as the only revenue generator strategy’
As she did 4 years ago, looking at an objective of revenue of $5 billions within 5 years, she still dreams looking at a market of $50 to $85 billions but doesn’t understand that to obtain her fair share of it she will have to invest in telling these markets that we exist and what we offer. Instead of trying to increase revenues by investing in marketing (she most likely consider useless expense), she looks at cutting expenses to increase margins.
Looking ahead, she goes back to product: ‘We believe that becoming the first non-dairy and non-soy FDA approved infant formula will be transformational for valuation of the company’. That may attract multinational interested in buying the company but if she is to keep rejecting these offers believing that customers will miraculously find out about our products and their benefits, without investing in communicating with them. she will fail miserably. The way it is going, she may become one of the next historical failure because of a belief that having a superior offering is the only success factor.

BOTTOM LINE
Revenues in the second quarter was $2.4 million, a 3% year-over-year growth versus the second quarter of '22. She however find excuses to explain such a disaster instead of trying to figure out what she is doing wrong.

QUESTION PERIOD
Once again, it is obvious they made both the questions and the answers. There also, she refuses to be challenged in her belief that ‘product’ is the only important Critical Success Factor’.