IAHL Corporation (IAHL)

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In the month of July, Colombians come together to honor the Virgin of Carmen, patron saint of their community. This celebration, known for its parades and processions, has become a cultural event that attracts people from different religious backgrounds.

However, it is important to address the impact of vehicles powered by fossil fuels on the environment and public health. In Colombia, these vehicles are responsible for 78% of air pollution, leading to increased greenhouse gas emissions and negative effects on ecosystems.


To raise awareness about this issue, Vanti, a Colombian natural gas service company, partnered with VMLY&R COMMERCE | Geometry to deliver a powerful message during the Virgin of Carmen celebration. They created a series of prints showing vehicles wrapped in a haze of pollution, accompanied by the slogan “Convert”, urging people to switch to natural gas vehicles (NGVs).