RushNet Inc (RSHN)

[hoppylad]

RSHN: Soda history of possible suitors?

"When the United States entered World War II, The Coca-Cola Company began providing free drinks for soldiers of the United States Army. Due to sugar rationing during the war, Coca-Cola did not have enough sugar to produce drinks at full capacity. A deal was struck between the US government and Coca-Cola whereby the company was exempted from sugar rationing, while Coca-Cola supplied refreshments for the troops. The deal also stopped Pepsi from getting more than its rations as the military needed no more soft drinks. The United States Army permitted Coca-Cola employees to enter the front lines as "Technical Officers" where they operated Coke's system of providing refreshments for soldiers, who welcomed the beverage as a reminder of home. After the war, the soldiers brought home their newfound taste for Coca-Cola, popularising the drink.

"Coca-Cola has been criticised for its decision to continue trading in Nazi Germany...long after other US companies had relocated on moral grounds. Eventually, the difficulty of shipping Coca-Cola concentrate to Germany and its occupied states, due to the Allied blockades, led to the creation of a new drink (Fanta) by a Coca-Cola employee."
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