Google: "Warren Buffett is a huge fan of Apple stock, and one key reason is its fanatically loyal customer base. Buffett said that the brand allegiance of iPhone users is so strong that they wouldn't permanently give up their phones for $10,000."
Similarly, Tesla has its fanatically loyal customer base. My own experience is: Once you drive a Tesla car, you would not permanently give up your Tesla car for $100,000.
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