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Sunday, 06/04/2023 9:00:31 AM

Sunday, June 04, 2023 9:00:31 AM

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Authentic Holdings Overview

Authentic Holdings is a multi faceted Media and Merchandising Company with four subsidiaries. Each subsidiary has the unique attributes to act as a standlone company and/or or bring value added attributes to the other subsidiaries to further enhance their message or proposition. Authentic Holdings is run by world class management with years of experience in the areas of Corporate finance, acquisitions, consumer products, licensing, textiles at the highest level and lastly a TIER 1 digital assets team which had recently created next to "Open Sea" arguably the largest minting platform in existence.

Authentic Holdings has taken its core competencies and combined forces through joint ventures with outside manufacturers that bring their own expertise and reach which is proving to be powerful and soon to be profitable partnerships


1. Authentic Heroes, Inc.:
Authentic Heroes is in the merchandise "merch" business and has patented technolgies that takes original event worn articles of clothing worn by an icon in the music or sports world and dissassembles the original garment down to its very fibers. What AH calls their "Genesis Fibers". They then highlight those fibers with a proprietary coating that glows under a UV penlight provided and spin those fibers into garments of what could be 1000's of T Shirts or Hoodies from the one original garment.

https://drive.google.com/file/d/1RP4uP01m8vy-6EpANLkhsKjfO1m0B2HW/view?usp=sharing
https://drive.google.com/file/d/1Wb6TRoIy3MEceOzMLbbbAn3VNIyv5L0f/view?usp=drive_link

To date AH has run test markets with Renzo Gracie, Brett Favre and Warren Sapp and also had signed deals with two Universal Music Group artists which is being negotiated to a final conclusion. Authentic Heroes is now ready to grow into a full scale commerical operation. AH is currently in discussions with several Soccer and Rugby Clubs in the UK and is also in final negotiations with a major WWE personality whom will be not only a source of sales and income but a "brand ambassador" into the world of professional wrestling

2. Old is Gold Vinyl Records:
AH signed a JV agreement in early 2022 to access a catalogue of 17,000 Masters of songs by artists ranging from Frank Sinatra to Bob Marley. They then created a JV with an "As Seen on TV" company ("Inventel") with products in over 100,000 stores. The collaboration would work in the manner where AH would supply the music and the re-mastering services and Inventel would supply the distribution. The first attempt in delivering 150,000 units to major retailers from Target to Barnes and Noble for a Christmas album was hindered by major shipping delays in China. 150,000 units have arrived in the port of LA on June 1st and are now clearing customs so they may be sold to retailers for the "Christmas in July" season. 100,000 of nthe Christmas albums have a free claimable NFT version of the Vinyl album an industry first. AH and Inventel plan on making Old is Gold part of the Theme Holidays program such as Christmas, Valentines Day, Mothers Day etc at major retailers.

3. Maybacks Global Entertainment:
Authentic Holdings had recently acquired Maybacks with a performance driven Convertible Preferred Stock. Maybacks at the time of its acquisition had 21 channels of propritary programming with its sginal driven by both Over the Air ("OTA") and APP driven platforms similar to TUBI or FREEVEE. It's footpint via FCC reports is well over 500,000,000 people. Maybacks channel count has now gone to 32 from 21 in just a few months since it was acquired. At 40 channels its ad rate per CPM will double. Maybacks is in the forefront of the "cutting the cord" phenomenon. The growth in OTA has been stellar especially amongst younger viewers.

https://www.tvtechnology.com/news/antenna-adoption-grows-among-younger-viewers
https://www.horowitzresearch.com/press-releases/antenna-penetration-across-us-grows-38-year-over-year/

Maybacks and AH management has now developed a Venture Capital style access program. Maybacks will act as an "incubator" to a qualified entity and allow the entity free access to a "dedicated 24 hour channel". Why use Maybacks? Simply put, gaining access to a cable or dish style network typically could cost $50-100,000 in set up fees and $25-50,000 per month in access fees with no guarantee of viewership or success.

In exchange for free access Maybacks would receive for a percentage of profits and an equity stake in the joint ventured channel. This model allows Maybacks to act as a venture capital incubator without the overhead and capital typically needed. It is a win-win for both parties

Maybacks already has one joint venture that should close before the month of June is out with an $85 MM consumer products company. This company whose product sales are driven heavily through wholesale pricing sales to retailers feels this model could expand its "direct to consumer" product sales dramatically and increase their overall margins and profitability while cutting down on advertising costs. Maybacks will be receiving a percentage of all sales on the channel and an equity stake in the channel as well. Within just a few months of creating this incubator model there are several entities Maybacks is in discussions with looking for channel access that would result in other partnerships which would generate sales, profitability and equity stakes in the JVs.

4. The NFT Mint Farm The NFT Mint Farm was created to augment sales of AH physical merchandise ( Hoodies, Tees, Vinyl albums, etc) with its digital cousin. The model would allow the purchase of an Authentic Heroes collectible to also own the NFT version of such asset. To date 150,000 NFTs have been minted sitting on the POLYGON Blockchain that could be claimed for free with the purchase of the "Christmas in July" album soon to be in majore retailers.

The NFT Mint farm has the unique attribute of being "Blockchain agnostic". The Company is reserving any expansion on what this means for AH since the rollout using this key advantage will be announced in early July. In addition, the Mint Farm is working on two other major joint ventures in the music business, professional wrestling and the world of entertainment. The NFT itself which has been looked on with disdain will work to the advantage of what the plans are with AH's NFT platform.

5. Mergers and Acquisitions: There are two potential acquisitions in the area of entertainment that when close should add over $10,000,000 to the balance sheet. One is in the area of music and the other is in the areas of TV and Movies. Each one will be done in a separate subsidiary and utilizing a unique method of issuing a 3-5 year Redeemable Preferred Stock

6. Management Coimmittment: Management takes no salaries and invests its own monies. Management will be taking $2,000,000 in advances they have made to get AH to where it is today and will be converting all of it into a performance driven Convertible Preferred Stock. The Preferred Stock cannot be converted unless the company has earned over $1,000,000 net after taxes in a 12 month period and only if the company has uplisted to either OTCQX or NASDAQ

7. In summary Four Pre-Rev Companies about to become Revenue generating entities under the hood of a FULLY REPORTING holding company worth only $3.9 million in total

Call them lottery tickets or tickets to the "show". But in either case if only one of them works out.... let alone 2 or 3..... or all of them........Argument made!
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