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Thursday, June 01, 2023 2:17:13 PM
In 2020 Super League Triathlon bought the Malibu Triathlon.
In 2021 Dryworld made a deal to be the official apparel supplier for SLT
In 2022 The previous apparel supplier for Malibu (2XU) was still the supplier for that final year. Dryworld only had a booth at the event, and most likely only sold a few thousand dollars plus/minus in shirts and hats.
In 2023 Dryworld will be the Exclusive apparel supplier at the Malibu Triathlon ( https://malibutri.shop/ ).
In 2022 There were 4500 participants in the Malibu Triathlon and tens of thousands of family, friends, and fans attending.
In 2023 Selling 10,000+ units (including a shirt for each participant, staff member and a percentage of the attendees) is very plausible. At even a discounted bulk rate, the revenue is most likely at least $30 per unit. We could be seeing over a quarter million dollars in revenue for Q4 this year from Malibu alone.
Just an example of a trickle of revenue last year, becoming a pretty impressive amount this year. Keep in mind they have several relationships that will take a year or two to develop and several of them have already been quietly maturing.
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