Wednesday, May 24, 2023 8:12:08 AM
Management talks about achieving net profit by the end of the year.
I think that is too vague and lacks sufficient clarity. Management needs to offer a HOW in regard to the net profit objective.
I'd like to see the strategy to reach profitability laid out in a projected milestones.
First, I think they should talk more about gross profit than net profit. I've said this before. Gross profit is the engine of net profit. The market will tolerate years of net losses as long as the gross profit is respectable and there is a plan to grow revenue.
So, lay out the milestones, the steps, to improve gross profit.
For example, "we plan to pilot product x with a gross margin of y by calendar date z. Product x has a projected gross margin of a%. We anticipate the pilot to grow into production by calendar date c. We intend to expand sales of product x making it d% of overall revenue by calendar date e. With a mix of d%, our overall gross margin would be f%.
Understandably, plans never go as planned and management will inevitably have to amend the plan over time.
Having a plan with projected milestones offers shareholders insight into a HOW the company gets to net profitability.
I think it's better to have a HOW and see the plan amended than to have the plan held to close to management's chest.
Without a HOW, the market is concerned management has no plan.
I remain confident they have one. I just think it's time for them to share it.
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