Tuesday, May 23, 2023 11:08:27 AM
Tuesday, May 23, 2023 10:42 am
Apple hasn’t made a major product introduction since it rolled out the Apple Watch in 2015, but with its “Reality Pro” mixed-reality headset, expected to retail for $3,000, the company will be entering into a market that has so far failed to catch on with mainstream consumers.
Emily Bary for MarketWatch:
Apple has a history, though, of turning technology categories into trends, and a team of Goldman Sachs analysts says the company might be able to work its magic again with the Reality Pro headset.
“Although we recognize that the [augmented/virtual reality] industry as a whole has generally been disappointing, we believe that Apple’s potential AR/VR headset can succeed where others may have not, given Apple’s points of differentiation relative to competing headset manufacturers,” wrote the analysts led by Michael Ng.
One advantage for Apple is that it has an installed base of more than 1.1 billion active iPhone users who are potential consumers for the new headset. The company can also lean on its large developer base to create compelling content for the device, while itself translating crucial first-party apps like Facetime, Apple TV+ and Apple Music to mixed reality.
“Notably, non-gaming use cases should serve as a point of differentiation for Apple, where we believe that Apple is even more competitively advantaged relative to incumbent virtual reality headsets and ecosystems,” the Goldman team wrote.
The analysts give the example of potential “immersive sports” experiences making use of Apple’s deals for MLB Friday Night Baseball and MLS Season Pass.
MacDailyNews Take: Earlier this month, our Little birdie told us that one selling point of Apple’s mixed-reality headset will be attending live and recorded concerts remotely. Buy a ticket, for significantly less than in-person, and the headset will “as much as possible, be like being there – with extras like changing seat positions.” Apple’s launch last week of new concert discovery and set lists features on Apple Maps and Apple Music lays part of the foundation.
Goldman analysts estimate the “Reality Pro” and successors will contribute $11 billion – $20 billion to Apple’s annual revenue between fiscal 2024 to fiscal 2028.
Related
Apple’s mixed-reality headset said to run hundreds of thousands of apps at launch
Monday, April 24, 2023
In "News"
Apple expected to unveil its $3,000 mixed-reality headset on June 5th
Wednesday, March 29, 2023
In "News"
Apple’s mixed-reality headset faces much skepticism ahead of unveiling
Wednesday, April 5, 2023
In "News"
https://macdailynews.com/2023/05/23/with-its-3000-reality-pro-headset-will-apple-succeed-where-others-have-failed/
Recent AAPL News
- Trump Media Resells Stocks and Warrants; KB Home Exceeds Q2 Expectations, and More News • IH Market News • 06/20/2024 10:55:11 AM
- Apple The Exchange TRX to welcome its first customers this Saturday, June 22, in Kuala Lumpur • Business Wire • 06/20/2024 02:00:00 AM
- Nvidia Overtakes Microsoft To Become World’s Most Valuable Company • IH Market News • 06/19/2024 09:32:08 AM
- Fisker Files for Bankruptcy, Chegg Stocks Rise on 23% Workforce Reduction, and More • IH Market News • 06/18/2024 11:02:13 AM
- Goldman Sachs Raises S&P 500 Forecast for 2024; Disney Secures Deadpool & Wolverine in Chinese Cinemas, and More • IH Market News • 06/17/2024 10:49:12 AM
- Adobe Soars 15% Pre-Market; Visa and Mastercard Encounter Hurdles in $30 Billion Agreement, and More • IH Market News • 06/14/2024 11:21:47 AM
- Tesla Surges 5% in Pre-Market; Virgin Galactic Drops 9% Following Reverse Stock Split, and More News • IH Market News • 06/13/2024 11:24:25 AM
- Tamer Than Expected Inflation Data May Spark Early Rally On Wall Street • IH Market News • 06/12/2024 01:07:00 PM
- Paramount Ends Skydance Talks, Oracle Shares Surge 8.7% on New Partnerships, and More News • IH Market News • 06/12/2024 11:19:10 AM
- U.S. Futures Rise on Fed Decision; Oil Gains on Demand Forecasts • IH Market News • 06/12/2024 11:13:28 AM
- Nasdaq, S&P 500 Recover From Early Weakness To Reach Record Highs • IH Market News • 06/11/2024 08:49:55 PM
- FDA Panel Supports Eli Lilly’s Donanemab, Rio Tinto Expands Stake in Boyne Smelters, and More News • IH Market News • 06/11/2024 11:11:40 AM
- Apple extends its privacy leadership with new updates across its platforms • Business Wire • 06/10/2024 09:40:00 PM
- Apple empowers developers and fuels innovation with new tools and resources • Business Wire • 06/10/2024 09:00:00 PM
- macOS Sequoia takes productivity and intelligence on Mac to new heights • Business Wire • 06/10/2024 06:43:00 PM
- watchOS 11 brings powerful health and fitness insights, and even more personalization and connectivity • Business Wire • 06/10/2024 06:43:00 PM
- iPadOS 18 introduces powerful new intelligence features and apps designed for Apple Pencil • Business Wire • 06/10/2024 06:43:00 PM
- iOS 18 makes iPhone more personal, capable, and intelligent than ever • Business Wire • 06/10/2024 06:43:00 PM
- Introducing Apple Intelligence, the personal intelligence system that puts powerful generative models at the core of iPhone, iPad, and Mac • Business Wire • 06/10/2024 06:43:00 PM
- visionOS 2 brings new spatial computing experiences to Apple Vision Pro • Business Wire • 06/10/2024 06:43:00 PM
- Updates to the Home experience elevate entertainment and bring more convenience • Business Wire • 06/10/2024 05:37:00 PM
- Apple Vision Pro arrives in new countries and regions beginning June 28 • Business Wire • 06/10/2024 05:14:00 PM
- Apple Showcases AI at WWDC 2024, Nvidia Stock Split Starts Today, and More News • IH Market News • 06/10/2024 11:29:44 AM
- GME Volatile as Roaring Kitty Goes Live Today, Meta Unveils AI for WhatsApp Ads, and More • IH Market News • 06/07/2024 12:09:15 PM
- Nvidia Becomes 2nd Most Valuable Company in the USA, ASML Takes 2nd Spot in Europe, and More News • IH Market News • 06/06/2024 11:34:59 AM
Last Shot Hydration Drink Announced as Official Sponsor of Red River Athletic Conference • EQLB • Jun 20, 2024 2:38 PM
ATWEC Announces Major Acquisition and Lays Out Strategic Growth Plans • ATWT • Jun 20, 2024 7:09 AM
North Bay Resources Announces Composite Assays of 0.53 and 0.44 Troy Ounces per Ton Gold in Trenches B + C at Fran Gold, British Columbia • NBRI • Jun 18, 2024 9:18 AM
VAYK Assembling New Management Team for $64 Billion Domestic Market • VAYK • Jun 18, 2024 9:00 AM
Fifty 1 Labs, Inc Announces Acquisition of Drago Knives, LLC • CAFI • Jun 18, 2024 8:45 AM
Hydromer Announces Attainment of ISO 13485 Certification • HYDI • Jun 17, 2024 9:22 AM