Yes, in traditional buriel items. Please, spare me. ETIM's pool is significantly smaller. This is a niche product. They will not be the BOON business that you think. If it were anticipated to be such, the big dogs would have been all over this. There isn't enough real sales in it. Yes, they will sell some, but I will dare say that they won't achieve a high level of success in their business, especially with sustained operations costs that they are experiencing.
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