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Alias Born | 01/28/2007 |
Monday, February 19, 2007 3:32:36 PM
This is reprint of one of my posts from last week:
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Name Change + CUSIP + Forex Beta
All that will happen about the same time. The Forex Beta programming should have 2 major efforts.
1. Hook between Cash Now's back office api for their 'vault' with AM's platform.
2. Web Interface. This is probably mostly a landing page with logins. After that, I believe you deal with AM's UI.
The second point, the landing/login page has to have their new Esprit Financial Group branding. Why? Because that beta will be the launch of their new name. Likewise, the symbol change should happen coincidentally. Therefore, we should see a ton of simultaneous announcements.
While they are proposing leveraging the cashnow.com traffic for marketing the Forex service, they should be grabbing some new domain names for their new company and the Forex site. All this too is rather simple, but adds for more incremental news.
After Beta, watch for marketing compaign leading into production launch of the site.
All is good for longs.
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