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Tuesday, April 25, 2023 4:21:32 PM
Transaction Purpose
Dryworld’s goal is to immediately place the O Bruxo Ronaldinho collection into select retail locations across Latin America that are already under contract with Brio, and where Ronaldinho has significant brand recognition. Dryworld will complement the market launch with its existing HauteD and CoreD branded collections, and CBD-based health products (where federally permissible). Finally bringing the full DRYWORLD suite of products, including SignatureD and premium Ronaldinho My Global Collection to the masses in LATAM through targeted premium retail partnerships. DRYWORLD will support and build-out the brand with targeted partnerships with high-profile athletes, teams, and leagues. As part of the transaction, DRYWORLD will build out the Brío Soul collection, under the DRYWORLD banner, which has produced proprietary fabrics with exceptional, multifunctional performance for its eco-conscious collections.
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