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Alkaline88® Earns Nationwide Distribution in Kroger

Alkaline88 Adds a Combined 1,141 New Distribution Points for its 1-Gallon and 3-Liter

April 12, 2023 09:15 AM Eastern Daylight Time
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--The Alkaline Water Company Inc. (NASDAQ: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage® company, announced today that Alkaline88® has earned full nationwide distribution within all banners operated by The Kroger Co. (“Kroger”), the nation’s largest grocer. The Alkaline88® 1-Gallon and 3-Liter will be added to a combined 1,141 new points of distribution. The brand is expanding into five new divisions of Kroger across the country, including 130 Fred Meyer locations in the Pacific Northwest.

-Kroger is the country’s largest grocer and one of the world’s largest retailers.

-Kroger has nearly 2,300 stores in 35 states, operating under 28 different names, serving 11 million customers a day in-store and online.

-Alkaline88 will now be sold in every division of Kroger across the country.

“Alkaline88® will now be available to shoppers in every Kroger Co. banner across the country,” said Frank Chessman, President and CEO of The Alkaline Water Company. “Alkaline88 is the best-selling bulk-sized enhanced water in the country by a wide margin. Our products have performed strongly in Kroger for years. With the expansion of our 1-Gallon and 3-Liter bottles to hundreds of new stores across five divisions, we’ve now earned full distribution throughout all Kroger banners nationwide, nearly 2,300 locations.

“According to Nielsen data for Total US Food ending 1/28/23, our 1-Gallon’s sales per distribution point for the last 52 weeks ranks 7th best out of the top-100 value-added-water SKUs. That kind of category-leading sales velocity means that every new placement adds up and that we can really take advantage of such a substantial new rollout in Kroger, the largest supermarket operator in the country.”

The five new divisions began stocking the Alkaline88 1-Gallon and 3-Liter in late March. The Company anticipates full nationwide distribution across all Kroger Co. banners to be completed by late April.

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

https://www.businesswire.com/news/home/20230412005211/en/Alkaline88%C2%AE-Earns-Nationwide-Distribution-in-Kroger

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