Fire & Flower Holdings Corp (FAF)

[FUNMAN]

FIRE & FLOWER LAUNCHES SPARK MARKETPLACE APP: FIRST-OF-ITS-KIND MOBILE CANNABIS MARKETPLACE IN CANADA

MARCH, 30, 2023

Spark Perks™ members can now conveniently place their cannabis order using the app, from any Fire & Flower or Friendly Stranger location or using Firebird Delivery

TORONTO, March 30, 2023 /CNW/ - Fire & Flower Holdings Corp. ("Fire & Flower" or the "Company") (TSX: FAF) (OTCQX: FFLWF) a leading cannabis consumer retailer, and its wholly-owned technology subsidiary Hifyre™ Inc. ("Hifyre"), announced today the launch of the Spark Marketplace mobile app on the App Store for Apple iPhones.

"Spark Marketplace is a big leap forward in simplifying our shopping experience, and engaging with our Spark Perks™ members," shared Matthew Hollingshead, Chief Innovation Officer of Fire & Flower. "Fire & Flower continues to raise the bar when it comes to convenient, best-in-class retail, and we are excited to offer Spark Perks members even more benefits through this industry-leading app."

Benefits of using the Spark Marketplace app include easy access to Member Priced products, early access to new products, special promotions and contests, personalized product recommendations, and live inventory with customer reviews. The new app also allows Spark Perks™ members to access their profiles to re-order products quickly and conveniently, save payment information for future use, and build their basket from anywhere.

Download the app by searching "Spark Marketplace" on your iPhone in the App Store or by visiting https://www.sparkmarketplace.com/.

About Fire & Flower
Fire & Flower is a leading, technology-powered, adult-use cannabis retailer with more than 90 cannabis retail stores operating in its network through the Fire & Flower™, Friendly Stranger™ and Happy Dayz™, Firebird Delivery™ and Spark Perks™ brands. The Company leverages its wholly-owned technology development subsidiary, Hifyre, to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. Fire & Flower guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital retail and analytics platform empowers retailers to optimize their connections with consumers. The Company's leadership team combines extensive experience in the technology, logistics, cannabis and retail industries.

Through the strategic investment of Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), the Company has set its sights on global expansion as new cannabis markets emerge and is poised to expand into the United States when permitted through its strategic licensing agreement with Fire & Flower U.S. Holdings upon the occurrence of certain changes to the cannabis regulatory regime.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc. and Friendly Stranger Holdings Corp., licensed cannabis retailers that own and operate cannabis retail stores in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and the Yukon territory. Fire & Flower also licenses its Fire & Flower™ and Sparks Perks™ brands and Hifyre™ platform to select qualified licensees to operate cannabis retail stores in Canada and the U.S.. To learn more about Fire & Flower, visit https://www.fireandflower.com.