Advanced Micro Devices Inc (AMD)

[UpNDown]

blauboad, on Athlon-XP versus Celeron

Should be a slow weekend, let's see if I can stir up another PR debate :)

You can see what's happening now with the Athlon XP competing with Celeron instead of P4. The clock to PR pricing is identical, even though the XP is clearly superior. Now, if there were a value line like Duron, Athlon XP prices might have held up much better against P4.

How's this for a marketing strategy?

1) AMD announces that henceforth they consider Athlon-64 as the competitive product positioned against Pentium 4. Athlon-64s will be marketed with a PR rating equivalent to the GHz of a similarly performing P4, with the addition of 64-bit capability. Ratings will be in the form "3400+P" (P for Pentium 4).

2) Henceforth, Athlon-XP will be positioned against Celeron. The PR rating for Athlon-XP will be adjusted to match the GHz of similarly performing (or extrapolated) Celerons. The Athlon-XP 2500+, for instance, will be renumbered the Athlon-XP 3000+C (with "C" implying a Celeron-type rating, the 3000 a WAG for competitive match).

AMD announces this and lets the fur fly.