Greene Concepts Inc (INKW)

[BionicBoy]

The problem is that the BeWater simply doesn't belong with the other true national brands because all of them have a national advertising footprint. The national advertising footprint helps to mentally justify the inflated cost of the 6-pack of water.

This is dumb, you can't just chunk 6-pack of random water on a shelf with nationally known brands and expect them to sell. Either GC or the distributor is probably paying a slotting allowance for space rental and nobody keeps paying for space that doesn't generate sales.