Kraig Biocraft Laboratories Inc (KBLB)

[TRUISM]

That's where marketing comes in...

Build the campaign around "M's" absence from the fashion scene...

Make it look like he's been painstakingly at work (hush, hush underground designs); making sure things were just right.

You know: "Good things truly come to those who wait...Behold....."

Several ways to "spin" it.

Even with the economic climate as it is, if they like, they will pay...

On another note:

Two words: DURABILITY TESTING

I'm not so sure about that.
If he does, he hasn't updated it in a year.

TRUISM