1812 Brewing Company Inc (KEGS)

[SpeculativeHoldings]

EVERMIND WEBSITE: https://thinkevermind.com/

EVERMIND is a ready-to-drink functional beverage for better mental energy and cognitive function. CLEAN ENERGY + MENTAL FOCUS + LONG-TERM BRAIN HEALTH.

Doctor-formulated with clean, real-food ingredients, EVERMIND delivers on compelling benefit drivers —clean energy, mental focus, and long-term brain health. CRAVEABLE + CONVENIENT + EFFECTIVE.

Evermind is like a delicious plant-based protein shake—with a big brain boost added.

We call it a COGNITIVE ELIXIR.

This is a natural functional beverage company that is in pre-launch "stealth mode." Their product positioning puts them at the intersection of massive trends - (1) Plant based / natural (2) low / no sugar (3) Clean energy (4) Cognitive Health / Nootropics.

Based on the MOU, it appears that the investment from KEGS will help them commercialize. They are likely pre-revenue. Their $4M pre-money valuation is likely a function of the quality of their team, the amount of funding they've raised to date, and the size of the total future opportunity / total available market.