AMC Entertainment Holdings Inc (AMC)

[stockforce]

CNBC - 2-25-2023
Movie theaters aren’t dying — they’re evolving

https://www.cnbc.com/2023/02/25/movie-theaters-evolving-not-dying.

Hollywood production returns to normal and studios have more content to offer.

As the space contracts, cinema operators are improving technology and seating, while also bolstering their food and beverage offerings.

For big chains like AMC, alternative programming has come in the form of live events, with cinemas setting up streams for concerts, sports and even Dungeons & Dragons campaigns.

Loyalty programs, direct marketing and special events are some of the recent tactics operators have employed to bring in audiences. AMC launched its first-ever advertising campaign in 2021 featuring Nicole Kidman with the tagline “We make movies better.”