FACT-N-FICTION

[matrix]

Additionally, CyberKey will aggressively seek to gain access to all military exchanges for the associated services. Military exchanges serve active-duty military, National Guard members, reservists, retirees and their families who shop at the 12,000 the Army and Air Force Exchange Service or “AAFES” stores worldwide.


This is very misleading. Sure, AAFES operates over 12,000 facilities. Most of this total though are places which would never carry their products like movie theaters, fast food restaurants, military clothing stores, etc. I don't know the total number of exchanges, which is where they would be sold, but it's much smaller like maybe 700 or less. AAFES doesn't operate Navy, Marine Corps, or Coast Guard exchanges.

With discount retailers such as Target, WalMart, etc located near bases, exchanges in the states have had a very tough time keeping customers loyal. They've been trying to make up for lost sales at brick-in-mortar stores w/ online sales.


=====


The military consumer market consists of 30 million Americans, with $2 trillion in annual purchasing power that is presently underserved - they are web savvy, primarily a young demographic, actively seeking unique products and services, are brand loyal, action-oriented and recession resistant.

CyberKey is strategically targeting the military consumer market by working closely with and marketing via industry leaders such as Military Advantage. Military Advantage provides unprecedented access to the 30 million Americans with military affinity including Service members, Dependents, Veterans and those considering military service. They operate the largest military destination site www.military.com on the web that receives 7 million unique visitors per month.


Most of this 30M total are not active duty, NG, or reservists. They're civilians and view themselves as civilians. I bet the majority of military'com's visitors/month are not even from this group. Those who are probably read it on an infrequent basis.