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Thursday, January 26, 2023 6:12:59 PM
Source
https://www.hypesportsinnovation.com/sportstech-blog/5-ways-sports-brands-can-leverage-ar-vr-and-xr-in-2023/
By HYPE Sports Innovation - January 25, 2023
Sport Tech Founder share insights on ways sports brands can implement AR, VR, and XR technology to generate new revenue streams.
AR WILL DELIVER AN EXPERIENCE & CAMPAIGNS THAT CAN BE INSTANTLY CREATED AND ACCESSIBLE TO FANS OF ALL AGES ESPECIALLY YOUNGER AUDIENCES WITH MOBILE DEVICES.
Alen Paul Silverrstieen – CEO & President, ImagineAR
Augmented Reality provides dynamic digital engagement to all audiences for any brand looking to embrace innovation by leveraging the latest technologies. Using AR technology, brands can deliver instant elements at home, at the venue, or globally by featuring influencers like they are right next to them and sharing them via mobile phone on social media. AR can even provide strong levels of gamification as we have previously seen with trends like Pokémon-Go which was very popular with the younger audiences.
Augmented reality creates new content that can be monetized by brands and their sponsors that are looking beyond display ads and are looking to increase data information. It creates solutions on a mobile phone starting with new sponsor-able fan experiences. It can combine data and a brand’s IP including color, marks, and logos, influencers, NIL all of which will lead to getting the attention of any sponsor.
ImagineAR is an AR-as-a-Service self-publishing platform for the sports and events industries.
Image provided by ImagineAR
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