BTOR - trading begins - Press Release Source: Bluetorch Inc.
Bluetorch(TM) Brand Is Enthusiastically Accepted by Retailers As They Place Apparel Orders for Holiday '03 & Spring '04
Friday November 7, 7:02 am ET
LOS ANGELES, Nov. 7 /PRNewswire-FirstCall/ -- BLUETORCH Inc. (formerly Aussie Apparel Group Ltd.) (OTC Bulletin Board: BTOR - News), announced today that its subsidiary, Unboxed Distribution Inc., has begun to receive orders from retailers for the Bluetorch(TM) brand's initial apparel offering to be shipped in the 4th quarter of 2003 and the 1st quarter of 2004.
Beyond the domestic market for apparel and accessories, the Company feels that there is tremendous potential for the Bluetorch brand internationally and that it is aggressively looking for licensing and/or distributorship partners globally. Additionally, the Company feels there is significant possibilities for the Bluetorch brand in the electronics arena including games and watches, as well as other product categories such as sunglasses.
Stated Bruce MacGregor, President & CEO of Bluetorch Inc., "We are delighted with the response to our initial Bluetorch brand product offering. We have purposefully made it a limited offering highlighting the brand name with irreverent and outstanding graphics. The t-shirts and sweatshirts in this first go-round are broken into collections based on the various categories including skate, snow, surf and motocross. For the 4th quarter of 2003, we are focusing primarily on key independent core shops in Southern California, with a more systemic national roll out planned for spring 2004 delivery. We are talking with some of the largest specialty chains that cater to the extreme sports apparel segment. We anticipate these discussions resulting in placement of the Bluetorch brand for spring 2004. We have also started design and development on a much broader product line including wovens, knits and denim for fall 2004."
Added MacGregor, "However, the main point today is the enthusiasm that the retailers are showing for the Bluetorch label. It is crystal clear that the continuous showing of the Bluetorch TV series on Fox Sports Net has created a tremendous awareness for the brand which is translating to immense retailer interest."
Said George Malovrazich of Epic Sports in Pasadena, California, "We are eager to get the product into our store. Not only is the Bluetorch name very well known with our consumer audience, but also the graphics on the t-shirts and sweatshirts are amazing! The brand will be a great addition for Holiday."
Stewart Kawamura, National Sales Manager, further stated, "Out national sales force is extremely excited with both the initial retail reaction and the product itself. There will be a full court press by our sales reps to get in front of as many retailers as possible within the next 45 days in order to show the Bluetorch line. We will also be lining up appointments for the next Action Sports Retailer Show in February where we will showcase the Bluetorch product line. We have recently put in place sales reps for the key regions of the country including California, and I anticipate contracting reps for the remaining regions within the next 45 days."
About Bluetorch Inc.
Bluetorch Inc. is an emerging extreme sports company with a well-defined growth strategy focused on licensing, marketing and sales of various products for the extreme sports enthusiast. The Company's management team is focused on increasing shareholder value while expanding its product line to address the needs of the extreme sports arena -- one of the fastest-growing segments in the sporting goods and apparel industries. Additionally, Bluetorch Inc. is aggressively seeking compatible acquisition candidates in order to contribute to expanding marketing channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net
Investor Contact Information: Marge Rohr at (562) 983-8045 or investors@bluetorchinc.net and Geoffrey Eiten, OTC Financial Network, (781) 444-6100 x613 or geiten@otcfn.com.
Safe Harbor:
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.
