Good Flour Corp. (GFCOF)

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$GFCOF The Good Flour Corp. Reaches 940 Retail Locations in North America

https://www.newswire.ca/news-releases/the-good-flour-corp-reaches-940-retail-locations-in-north-america-830793339.html

VANCOUVER, BC, Jan. 24, 2023 /CNW/ - The Good Flour Corp. (CSE: GFCO) (OTCQB: GFCOF) (FSE: 3KZ) ("GFCO") today announced that GFCO products are now available in 940 retail locations across the United States and Canada. In the second half of 2022, GFCO began implementing strategies designed to expand GFCO's retail footprint, which immediately translated into new retail distribution of its products with industry leaders such as Sprouts Farmers Market, Heinen's Grocery Store, and one of North America's and the world's largest retailers (see press release here).

"We expect to soon reach the 1,000-store milestone, and while that is a tremendous accomplishment, we are only scratching the surface of the opportunity at hand as people adopt healthier lifestyles and become increasingly aware of clean labels and allergen-free foods," said Matthew Clayton, Chief Executive Officer at The Good Flour Corp. "The fact that we've experienced about 95 percent of our retail growth in the last three months is a testament to the quality of our team, products, and strategies."

GFCO is building its North American presence as a disruptor to the gluten-free (GF) market through three primary channels: food service, retail, and private label. Founded by chef Jen Peters and chef Hamid Salimian, both of which worked in Michelin restaurants, GFCO's history is rooted in business-to-business operations supplying restaurants across Canada and the U.S. with high quality GF products. As GFCO continues expansion in that market segment, management is focusing its efforts on simultaneously widening the retail footprint, both horizontally by expanded distribution of existing products and vertically by developing new products, including a new GF Protein Pancake & Waffle Mix superfood. GFCO is fully integrated, controlling every aspect of the manufacturing process in-house to high levels of certification, which has prompted interest in white labeling products for others where GFCO can further monetize its new high-speed packaging system.