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https://1851franchise.com/is-the-metaverse-the-next-big-thing-in-franchising-2720801#stories
Kisses From Italy Restaurant Group Files Trademark Application Related to the Metaverse
Press Release | 06/14/2022
MIAMI, FL / ACCESSWIRE / June 14, 2022 / Kisses from Italy Inc. (OTCQB:KITL), announces that the U.S.-based restaurant chain operator, franchisor, and product distributor with locations in North America and Europe has filed a trademark application for Metaverse-Based virtual reality marketplaces. The patent seeks to allow the Company and it's various business facets to offer and is intended to cover the categories of virtual food and beverage products; downloadable virtual goods, namely, food items and beverages for use in virtual worlds; downloadable multimedia files containing artwork, text, audio, and video files and non-fungible tokens (NFTs); downloadable loyalty and reward cards which can be redeemed for menu items; downloadable computer software, namely, non-fungible tokens (NFTs) for facilitating commercial transactions.
"We remain focused on increasing our footprint and growing our restaurant chain, retail business and franchising division, organically and through acquisitions. However, we also have a dual focus to capitalizing on emerging trends that could benefit our business and shareholders. The potential of the "Metaverse" and what it can become or how it can evolve, is enormous. It is a full integration of real-world experiences from the comfort of your own home," stated Michele Di Turi, co-founder, President and co-CEO of Kisses From Italy, Inc. "As my business partner and I looked further into the matter and how it can be applied to current operations, whether it be giving a tour to a potential franchisee in the virtual world or individuals visiting a Kisses From Italy store in the Metaverse, where our customers can purchase Kisses From Italy retail branded products or order one of our delicious sandwiches and have the order/ products show up at their door not long after. The possibilities are endless and definitely would add to our current and future ventures" added Di Turi.
In a recent article by Bloomberg News, it was cited that "Wall Street is pounding the table on the next big thing in technology, predicting the metaverse could be a $13 trillion industry by the end of the decade."
Also, mentioned in an article by Forbes, "The potential for retail in the metaverse, once the technology is better, is to make online shopping more engaging and useful. A tool that would allow consumers to explore and discover better than they can now would bring online shopping closer to what consumers can accomplish in stores, without ever leaving home. If that could happen, then the process of converting visitors into customers, which today is much less effective online than in-store, could make online retail a far more viable, and valuable, business. It would also have an enormous impact on the viability of many physical store
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