MetAlert Inc (MLRT)

[sweet crude]

Increasing Gross Margins

You mentioned earlier that you have high margin revenues, can you elaborate and also talk about your RPU, revenue per user?

MLRT: Our devices are proprietary and unique, allowing us approximately 35% blended (wholesale/retail) margins, which is higher than the industry standard for hardware. Our recurring subscriptions and licensing are at almost 90%, so collectively we have very strong margins. As for RPU, our focus, besides growing our user base, is to increase the revenue per user. For example, our SmartSoles generate around $22.00 per user per month, the SmartSole plus can add another $10.00 - $15.00 per month, Roommate, our indoor remote patient monitoring for fall detection can add another $75 per month. We plan to add telehealth services in 2023 and that will add another $8.00 - $10.00 per month, so the more products and services we add to our offerings the higher the RPU. This is what contributes to high margins, having the ability to upsell to existing customers, which reduces our customer acquisition costs, hence raising our overall margins.

https://ludlowresearch.com/mlrt-analyst-brief-012023/