This is simply an attempt to put some kind of a value on PLRO. For a better understanding consider reading the Strategis Report, December 12, 2006 on PLRO. Many companies have considerable market caps before they are even producing revenues. PLRO is already producing revenue in the Railroad railcuve industry. Granted, sales just started in November and are probably small at this point.
When determining a proper market cap for PLRO there are 2 important points to consider. First, PLRO has spent 10 years developing TechroBond which is a "Disruptive Technology". What this means is that TechroBond is positioned to disrupt large, status quo global markets, markets that are controlled by some of the world's largest corporations. Second, TechroBond gives PLRO a significant "Competitive Advantage". It's 57 Patents Issued and Pending should give PLRO an advantage that competitors can not match for years to come.
From the Strategis Report: Based on interviews with PRO personnel and customers developing grease applications with PRO technology, a comparison of PRO to the timeline above would put PRO grease applications post-Phase IV (it is now revenue generating), oil applications well into “FDA review process/approval” and coatings applications in Phase III. Again, it may seem peculiar to compare PRO to a Biotechnology company, it is a very meaningful analysis to how the markets value innovative and disruptive technologies.
TechroBond is a disruptive technology that anticipates dramatic but staged growth across multiple platforms and applications. The following are 2 of the more conservative value figures cited:
* $450 million to $1.09 billion .
* $621 million to $920 million.
They both average out to $770 million.
With a fully diluted share count of 102 million, a $770 million market cap gives a theoretical share price of $7.55.
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