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The Alkaline Water Company Adds Two New Direct-Store-Delivery Partners

Alkaline88® Now Has DSD Partners with Coverage in Fourteen States

December 13, 2022 SCOTTSDALE, Ariz.--(BUSINESS WIRE)--The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage® company, announced today that it has added two new direct-store-delivery partners, C&M Sales and Alber & Leff Foods Company (“Alber & Leff”), to cover the entire state of Arkansas and Western Pennsylvania, respectively. Alkaline88® now has DSD coverage in fourteen states as it continues to grow sales in the convenience and grocery channels.

“The addition of two great new DSD partners will help Alkaline88® continue to grow in important regional grocery chains as well as earn shelf space in more of the 150,000 convenience stores in the country,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “In the past year, Alklaine88 has become a top-15 value-added water brand in the convenience channel. According to Nielsen data for the 52 weeks ending November 8th, 2022, Alkaline88’s year-over-year sales growth rate in c-stores was nearly 11 times greater than that of the overall category and was the strongest of the other top-30 brands.

“Great DSD partners, like C&M Sales and Alber & Leff, improve our store presence, keep us better stocked on shelves, and give us access to thousands of new prospective retail locations including independent and small chain stores that we wouldn’t otherwise have. As we continue to refine Alkaline88’s sales and distribution model, we will pursue additional DSD partnerships that align with our strategic growth goals.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

https://www.businesswire.com/news/home/20221213005279/en/The-Alkaline-Water-Company-Adds-Two-New-Direct-Store-Delivery-Partners

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