8x8 jitsi as a service is an IFrame. potentially, an arbitrary object framework...that can be used with webrtc.
sounds familiar. data can go to the iFrame.....screenshot/still/frame.
you can compose the frame/web application page/
you could create ads, and other stuff which might use different chat apps in this app. wags.
netflix or twitter could make money from such. meta via whatsApp and 8x8....
if via msft partnerships, and they aren't licensees of vcsy....they got to pay up. if not for 744, for 521, mle, etc.