I agree mostly with your criticism of the MSO strategy but I’d say in general access to capital is the key and they’ve got it. If they wanted they could mop up some of the bigger players in Cali for 1/10 the valuation from a few years ago so from that standpoint they’ve played Cali very cleverly thus far. Look no further than Cresco’s disastrous acquisition of Origin House and subsequent write off for an example of what happens when an MSO chases the Cali market.
In terms of Lowell, if you break down their 3 core segments sales and margin trajectory in the TTM it’s easy to conclude that the 35’s are absolutely crucial to the success of this business. Everything rests on whether they can do huge volume with this product.

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