Hiru Corporation (HIRU)

[richme]

The new flavors could help to an extend but definitely on a one for one basis. Factors to consider:
1. Competition, how much will HIRU flavored waters will take from competition. Competition works both ways such that prices could lower broadly reducing the profit potential.
2. Within the flavored water there will be a favorite 1,2,3,4,5 sequence with 1 contributing the most, 5 the least or could be a loss for HIRU.
3. Economic factors; higher income more favored water; lower or no income less water.
There could be other factors in the fringes such available water, carbon, transportation costs, labor, electricity, diesel, gasoline, advertising (pros/cons).
4. Management, insider, debt, and dilutions cuts of the pie, buybacks on shares (especially float).