DNAprint Genomics (DNAG)

[ann441j]

(cont'd.)

"Tony came to the conclusion that, since there are no truly 'pure' populations, why not study admixtures, and that's exactly what the company did. Rather than go directly after
the pharmacogenomics area (that's the buzzword everyone is using now for pharmaceuticals developed through an understanding of genetics) we actually used the genealogy market to validate our technology. In September 2002, we introduced ANCESTRYbyDNA_, a consumer product that provides individuals insight as to their family heritage."

Ann