Oh boy a proxy for October 27th
There are four nominees for election to the Company’s Board of Directors. The names of the persons
who are nominees for director and their positions and offices with the Company are set forth in the
table below. Each director to be elected will hold office until the 2023 annual meeting of stockholders
and until his or her successor is elected and duly qualified, or until such director’s earlier death,
resignation, or removal.
Directors are elected by a plurality of the votes present in person or represented by proxy and entitled
to vote at the Annual Meeting. Shares represented by executed proxies will be voted, if authority to
do so is not withheld, for the election of the four nominees named below. In the event that any
nominee should be unavailable for election as a result of an unexpected occurrence, your shares will
be voted for the election of a substitute nominee as the Board of Directors may propose. Each of the
nominees listed below has been nominated for and has agreed to stand for election and the Board has
no reason to believe that any nominee will be unable to serve.
The following table provides information regarding each nominee to our Board of Directors:
Name Age Position
Niclas Fröberg 58 Chairman and Chief Executive
Officer
Lars Bönnelyche 58 Secretary/Investor relations
Kenneth S. Rosenthal 52 Independent director
Åke Hegethorn 66 Independent director
Niclas Fröberg
Niclas Fröberg was appointed Chief Executive Officer of United Communications Partners on
September 20, 2010. Mr. Fröberg was appointed to our board of directors on March 15, 2011. He
began his media career in 1990 at TV3, where he started as responsible for sales in the TV program
“Wheel of Fortune” into the Scandinavian market. In 1995, Mr. Fröberg joined media agency
Scandinavian Media Consultant, where he became Chief Executive Officer and later, owner. Four years
later, WPP and Mindshare acquired Scandinavian Media Consultant. During 1999 to 2006, Mr. Fröberg
worked as Nordic Chief Executive Officer of Mindshare leading over 150 people and $250 million media
buying. In 2007, Mr. Fröberg became a cofounder, together with Carl Johan Grandinson and Jacob De
Geer, of Tre Kronor Media/United Media Nations, a media agency focused on sales and performancebased marketing.
Mr. Fröberg’s business experience is summarized below:
• 2007: Co-founder of Tre Kronor Media
• 2005: Board member of the Swedish Council of Media Agencies
• 2002: Chairman of the Swedish Sponsorship and Event Association
• 1999-2006: Nordic Chief Executive Officer and owner of Mindshare
• 1995: Chief Executive Officer and owner of Scandinavian Media Consulting
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Mr. Fröberg has several times been international/national jury member in awards, for example in
Media Lion Cannes 2008 and Guldägget 2008. Mr. Fröberg has a Bachelor’s Degree of Economics and
Marketing, Stockholm University.
Mr. Fröberg presently devotes his full business time to our business.
Lars Bönnelyche
Mr. Bönnelyche has more than two decades of increasing experience at the C-Suite level and the areas
of Management, Sales, Marketing, Startup launches, Digital Content, and Entertainment. Lars has held
key governance roles at companies such as Mindshare, RSM Rocket Science Media, MedEnt and TV3.
In fact, over a seven year period at TV3 Sweden, a television channel targeted at a Swedish language
audience and owned by Viasat (part of the Swedish media conglomerate earlier called Modern Times
Group, from spring 2018 called Nordic Entertainment Group), Lars was responsible for the negotiations
of top TV deals. Prior to Lars’ entry into the media industry, he served as a lieutenant in the Swedish
Royal Navy Reserves for almost five years.
Mr. Bönnelyche continually receives accolades from members of the advertising community who
recognize his contributions. Some awards received over the years include:
• the 2015 Stockholm Media Award for Agency of the Year
• the 2009 Silver Stockholm Media Award
• the 2008 Grand Prix Cannes Media Lions Award
• the 2008 Gold Stockholm Media Award
• the 2006 The Golden Egg (PokerStars)
• the 2006 “Media Personality of the year in Europe”
• the 2005 Golden Hammer
• the Grand Prix (OLW)
• the Gold (OLW) & Silver (Nike) 2005 Metro Global Print Awards(Dove) and
• the 2004 Silver Stockholm Media Awards (Volvo)
Kenneth S. Rosenthal
Kenneth S. Rosenthal has served the marketing and media profession for over 20 years. His extensive
background includes advertising work for Fortune 500 clients such as Ralph Lauren, Campbell’s Soup,
and Neutrogena. Ken has a BBA in Banking & Finance and a Juris Doctorate from law school. In recent
years, his responsibilities have expanded to include top-tier innovative strategic legal marketing, social
media and business education lectures. Among other qualifications, Ken lived in Sweden, where he
was a global business developer, having consulted with leading financial services, publishing, and
electronics’ clients throughout Scandinavia and Eastern Europe, including the well-known Swedish
companies Bonnier and Skandia. Based in New York, Ken brings to the Board a valuable and unique
perspective due to extensive experience in brand marketing and management of international client
operations, both from a marketing, financial and legal perspective.
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Åke Hegethorn
Mr. Hegethorn has over 40 years of experience as an entrepreneur as well as managing director and
other positions in co-operations and has experience from advertising, sponsoring and marketing
businesses. In addition, Mr. Hegethorn has a solid background in economics and finances and his
company has managed finances for several companies and consulted start-ups in building the correct
financial structure and proper financial management. Mr. Hegethorn is approved by the Swedish
Companies Registration Office as Liquidator for companies.
Term of Office
Our directors are appointed for a one-year term to hold office until the next annual general meeting
of our shareholders or until removed from office in accordance with our bylaws. Our officers are
appointed by our Board of Directors and hold office until removed by the board.
THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” ALL OF THE
NOMINEES IN PROPOSAL I
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