Blue Apron Holdings Inc (APRN)

[trendzone]

$APRN article today, Shares of Blue Apron Holdings are no stranger to a short squeeze. It was the center of interest among retail traders between August and September. Daily volatility brought plenty of attention from short-term traders. The longer-term timeframe shows a sustained climb from under $4 to over $8. Since then, shares have gotten beaten up thanks, partly to news of an equity distribution agreement to sell up to $15 million worth of stock. Once again, the threat of dilution put the brakes on a rally, with APRN stock hitting fresh 52-week lows of $2 last week.

What’s next for the meal kit company? Blue Apron has begun expanding its model beyond the membership model. The company’s products are now available in its U.S. Amazon store for all to purchase. “Our customers regularly tell us how much they love our meals. By offering a selection of products in the U.S. Amazon store, we are able to provide Amazon customers the opportunity to buy a range of chef-curated meals that will arrive quickly to their door,” said Josh Friedman, Blue Apron’s Chief Product Officer.

The APRN stock short float percentage is wide-ranging, depending on the source of data you’re using. Fintel.IO shows this figure at roughly 39%, while TDAmeritrade has the APRN stock short much higher at 67.7%.