There probably isn't a smarter, publicly traded fast food chain out there than MCDs. At least from what I've seen at the McDonalds I've frequented close to where I live. They recently came out with adult happy meals, and they were such a huge success that stores had to prematurely stop offering them. From embracing technology, to upgrading their menus constantly and keeping their interiors fresh, I can see why they are such a success worldwide. Now while I have no interest in adult happy meals, I do like the fact that the service is always quick, the food relatively fresh compared to its competitors, and reasonably priced. I also do custom orders typically when I go, and unlike years past, they rarely get it wrong. Just like Chic Fil A they almost always have someone outside taking orders with a tablet as they have a line wrapped around the building. Yes, it often feels like assembly line food, BUT that's exactly what its intended to be and they have no equal in terms of publicly traded companies. Now if Chik Fil A and Whataburger became public, they'd finally have competition in terms of investment.
