Niocorp Developments Ltd (NB)

[stark12]

Here is something to think about in light of today's volume and price action. Did our fundamentals change from Friday to today? No they did not. What changed was exposure. When Niocorp gets the word out about itself, the story of what the company is doing speaks for itself. Sure there is some FOMO and market psychology at play, but the company has a great story to tell. Mark didn't have a chance to talk about all the green economy benefits and carbon/climate change impact, and supply chains, government support, and a whole boatload of things that would cause people to get excited about Niocorp.

So, here is my bold recommendation to management. Invest a serious chunk of change, as in millions of dollars, on reaching/educating both the general public and institutional investors about Niocorp. I am talking television commercials, ad buys, tiktockers, instagrammers, YouTubers, influencers, and any other mediums where we can get the story out to. When people have finally heard about Niocorp and all the great things it is doing, and why it's a great company to be invested in, that's when the marketing campaign can be scaled back. Flash in the pan Fox interview, Proactive investor interviews that have no meaningful reach, videos on the website are all a drop in the bucket. Think big budget for marketing and advertising. How about a super bowl ad? The public knows more about foam mattresses, drugs to treat psoriasis, and personal care items like fancy razor blades and deodorant than they know about Niocorp. Is this a problem? Do you think people would rather learn about Niocorp or what brand of athletic shoes a celebrity endorses? Maybe we need to hire the people who market Figi water since they have successfully convinced so many people they should pay premium dollars for water. Why do so many people know about Figi water and those same people have never heard of Niocorp? Which has the potential to impact your life more?

It's time to tell the Niocorp story in enough detail that people can understand its value and impact. You see what a little exposure does? Imagine what a lot of exposure would do. It isn't enough to think big (although it's a start), you have to act big.