SFLMaven Corporation (SFLM)

[AJH92]

$SFLM DD - Updated September 25, 2022
--------------------------------------------
Summary Of Changes In This Update

- Updated 2022 Revenue for Weeks 1-38: $8.688M.

- Q3 Revenue to date in just 12 weeks: $2.940M.

- Link to PR dated September 20, 2022 - Projecting Higher Sales with eBay Authenticity Program + New NFT Patent Pending Could Authenticate NFTs in the Metaverse.

- Link to PR dated September 22, 2022 - Metaverse Pieces to be Released in Q3 2022
----------------------------------------------
Backstory - October 2020 > July 2021

SFLMaven is a "beyond well-established" [company's description] jewelry business which has operated successfully on eBay since June 2003 - 19+ years.

It effectively went public when acquired by the former ticker $SKDI in October 2020.

At the same time, $SKDI divested itself of Hakuna and Numuni.

CEO of SFLMaven became CEO of $SKDI wef October 12, 2020.

Significant further information about the success to date of SFLMaven and plans ahead have been given in 20 x videos [see links below].

The CEO has confirmed that he sees no reason for a reverse stock split [source: PR dated October 9, 2020 announcing CEO takeover].

On / around February 18, 2021 the company applied for a name change of the then current ticker $SKDI to "SFLMaven" and a ticker change.

The name "SFLMaven" and ticker "SFLM" came into effect March 30, 2021.

$SFLM is now re-focused on a serious revenue generating business and - having divested itself of non-core businesses - is set to deliver shareholder value.

SFLMaven also sells at 1stDibs [source: Twitter July 8, 2021]
----------------------------------------
Future Intent

- Increase inventory to increase sales volume.

- Increase shareholder trust by delivering dependable growth month after month and Q after Q.

- Emphasize differentiation from other OTC companies - get the word out that it is an undervalued "diamond in the rough" that already keeps cranking out $Ms in revenue month over month [source: 4th video].

- Diversify over more platforms [source: 4th video].

- Expand the new Non-Fungible Token (NFT) Division [source: 9th video and PRs September 21 and 23]

- Already signed first renowned NFT artist - draws live crowds up to 30,000 people [source: PR dated October 15] and a second NFT artist [source: PR dated October 19].

- Plans to recruit local NFT artists to expand Nationwide [source: 11th video].

- Develop a Collectibles Marketplace Strategy by acquiring several collectible companies - and grow using proven business model - to same revenue level as original SFLMaven Jewelry Division - see more detail in specific section below [source: 9th video and PR dated September 21].

- In the longer term, looking to acquire 8-10 collectibles companies over 5 years [source: 11th video].

- Diversify and grow another significant revenue stream with a Metaverse Division [source: 14th video]

- Initiating audit with goal of filing Form 10, becoming fully reporting company and uplist to OTCQB - so we can expect a sustained .01 bid at some point ahead [source: 7th Video] or NASDAQ via IPO [source: 17th Video].

- Reduce shares available through the multi-stage Shareholder Protection Initiative [see relevant section below]
---------------------------------------------------
Expansion Announcement - September 16, 2021 [source: 9th video]

Start acquiring other collectible companies to create a coalition that uses the well-established already succesful SFLMaven platforms, connections and growth model.

Already in discussion with a few companies such as those specializing in: baseball cards, comic books, handbags, toys, stamps and sports memorabilia.

Plan is to build each to have the same size revenues as SFLMaven Jewelry Division - currently around $1M per month.

In addition, has formed a NFT Division of SFLMaven.

https://vimeo.com/606644545
------------------------------------------
Key Points - Metaverse Jewelry Store Launch PR Dated June 1, 2022

- SFLMaven's unique and dynamic Metaverse store in Decentraland was launched on June 1, 2022.

- Current store offers sales directly linked to the SFLMaven highly successful jewelry eBay store.

- The Metaverse store is being developed to become the premier place for finding Metaverse jewelry.

Key Points of Significance:

- The new SFLMaven dynamic Metaverse store is linked to the multi-$M revenue generated SFLMaven eBay store with 1,000s of loyal customers.

- SFLMaven eBay customers will be invited to shop and get “special perks” while visiting SFLMaven’s Metaverse store.

- The store is located in a robust blockchain platform - Decentraland - which is known for the best shopping experience via the NFT retail sales currently in the Metaverse.

- SFLMaven is expecting to invite Influencers and celebrities to promote the store or special pop-up events.

- Weddings in the Metaverse are booming and SFLMaven will take advantage of the growing trend by offering unique and one-of-a-kind engagement and wedding jewelry gifts.

- SFLMaven is working on developing proprietary technology toward a unique hologram 3D signature of quality and authentication for its merchandise.

- Live SFLMaven Metaverse auctions may also take place in the near future.

- According to a report from Nansen Analytic Group, Metaverse linked NFTs led the market in 2022 Q1 - with investments in avatar and avatar assets returning an average of 129.4% - beating the tremendous market of gaming and art NFTs. The Metaverse market sales projections are in the $100Ms.

CEO Comments:

- "We have shown our ability to be a market leader in the online jewelry business. Now, with our original Metaverse store in Decentraland, we can use sales and marketing experience to grow a loyal customer base in the Metaverse."

- "We are working with a team of marketing and Web3 developers to innovate and stay ahead on the Metaverse market to be a name recognized with Metaverse jewelry of the future.

Additional Points From Earlier CEO Video Updates:

- The new $SFLM Metaverse Division is going to be a huge additional revenue stream.

- For example, accessories bought by 350M users of just one free game on the Metaverse had revenue of $14.2 Billion in 3 years [source: 15th Video].
-----------------------------------------
Key Points - CEO 16th Update Video PR'ed June 10, 2022

Performance for period January 1 > June 8, 2022 compared to same period in 2021:

- Sales: $4.7M - up 18.9%

- Average Sale Price Per Item: $836 - up 3.7%

- Items Sold: 5,597 - up 14.7%

- Repeat Buyers: 33% of customers - up 17%

2022 Forecast:

- On track for $12M in 2022 - up 20%

- Performance going to be "pretty impressive" by end-2022.

- Expecting big revenue numbers - 100,000s of users in Decentraland.

- Looking at expanding same concept into other Metaverses.

https://vimeo.com/718745279
----------------------------------------------
Key Points - 17th Update Video Uploaded June 17, 2022

Public Offering proceeds being used for growth.

Plan for next 1-2 years:

- Uplist.

- Bring in big investors.

- Double - maybe triple - revenue by:

-- Increasing core (real jewelry) business.

-- Bringing in new revenue with the Metaverse store.

-- Develop proprietary - possibly patentable - "HoloGlow" software for a special distinctive look of the jewelry on the Metaverse.

https://www.youtube.com/watch?v=5vGvsuSg1vA
------------------------------------------------------------
Key Points - Uplist and Acquisitions Update PR - June 22, 2022

Company has formed a committee of Metaverse, technology and business professionals to look into promising technology in the NFT and Metaverse space. The ultimate goal is to:

- Investigate new technologies with revenue potential in NFT’s.

- Explore new technologies relating to Metaverse objects and avatar choices.

- Explore technologies for acquisition or joint venture with exclusivity.

- Explore acquisition opportunities.

- Potential file patents and IP protection.

CEO comments:

- Unique technologies could provide an advantage in either attracting customers and/or producing revenue.

- Raising capital to acquire proprietary technology or acquisitions of other companies that help enhance our goals and objectives.

- Look for additional press releases with more details on the plan in the coming weeks and months.
-------------------------------------------------
Key Points - 2022 Q2 Achievements and Q3/Q4 Outlook PR Dated August 17, 2022

Financial Performance Highlights For 3 Months Ended June 30, 2022:

Total Gross Sales: $2.45M - up over 17% year over year

Total Assets: $2.4M - up 206% year over year

Total Gross Profit: $79K - up 341% year over year

Inventory On Hand At Close Of Period: $1.11M - up 44% year over year

Operational Performance Highlights For 3 Months Ended June 30, 2022:

- Began accepting Bitcoin as form of payment for jewelry sales to help expand into digital strategy.

- Launched Shareholder Protection Initiative - returned 300M shares to treasury.

- Launched World’s first vintage digital jewelry Metaverse store.

- Began development work on digital jewelry NFTs.

- Filed for a very special patent that will allow the company to showcase the value of NFTs through visual processes in the Metaverse.

- Formed a new Board of Directors and Special Committees.

CEO Comments on Performance in 2022 Q2 and Outlook Ahead:

"SFLMaven saw performance in the core vintage jewelry business consistently at or near record levels during the second quarter of 2022."

"Macro headwinds intensified, but the Company’s model remained resilient, delivering another strong quarter of year-over-year growth in Sales, Gross Profits, Assets, and Inventory on Hand."

“The core business remains strong and growing, with nearly another fifth added to the topline on a year-over-year basis last quarter."

"Looking ahead, we continue to remain completely resistant to macro headwinds including inflation, slowing consumer spending, and continued supply chain hiccups around the world."

"Q3 is off to a strong start, and we are progressing rapidly with our Web3 strategy, including the official global launch of the first wave of our revolutionary original digital vintage NFT jewelry line for sale in our Decentraland Metaverse store.”

"The Company also made very strong headway during the quarter in its Web3 strategy, partnering with a top development firm, designing and launching its Metaverse store, and establishing its digital vintage jewelry NFT brand."

“The second half of the year is going to be extremely exciting as we start to expand our digital strategy and develop further on the Metaverse-Bling-Flex technology at the heart of our recent patent filing.”

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=369151
-------------------------------------------
Performance / Achievements

- 2020 top line revenue: $7.4M - despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].

- 2021 target was to increase revenue by 30% [source: 2nd video] - achieved $10M+ up 35% [source: PR April 1].

- Reached the 100K Postive Feedback major milestone for its eBay store on October 7, 2021 [source: PR October 12, 2021].

- $1.615M in capital for increased inventory raised through the first phase of the Public Offering.

- $0.597M in capital for increased inventory and growth raised so far through the second phase [as at June 3, 2022]

- Operating expenses reduced by 10% in 2021 [source: 2021 Annual Report]

- Total Buyers: up 15% in 2021 over 2020.

- Repeat Buyers: up 20% in 2021 over 2020.

- Repeat Buyers in 2022: now 33% - up another 17% over 2021 [to June 8]

- 2022 Revenue for Weeks 1-38: $8.688M - already more than the whole of 2020.

- June 2022 revenue: $1.29M - so annualized earning rate now $15M+ [source: PR July 5, 2022].

2022 Q3 Revenue so far: $2.940M in 12 weeks with a week still to go.
-----------------------------------------------------------
2022 Onwards Price Possibility - Based On Correct Market Cap For Revenue Figures Provided By Company - As At September 22, 2022

$SFLM eBay/1stDibs 2022 revenue estimate - not including additional revenue streams from NFT Division, Metaverse Division and Bitcoin - based on CEO's statement in 16th Video [at Week 23] and sales Weeks 1-38: $12M

Multiple x 10:

- SFLMaven jewelry core business.

- Add 7 x collectible companies and grow to same level.

- Add NFT Division of SFLMaven.

- Add Metaverse Division of SFL Maven.

10 x $12M = $120M

Market Cap based on Total Outstanding Shares of 1.926 Billion: $0.0623

Price based on Restricted still being Restricted or the company insiders / lenders choosing to keep if any go Unrestricted in 2022 [none have so far] - so based on Unrestricted Outstanding Shares of 1.583 Billion: $0.0758

Short term for just the Jewelry Division revenue - before further share reductions under Shareholder Protection Initiative: $0.0062 / $0.0075

This section will be updated on an ongoing basis as revenue increases or if there is any change to the share structure.
--------------------------------------------
CEO Videos

1st Video - PR'ed October 9, 2020:

https://vimeo.com/466211275

2nd Video - PR'ed November 2, 2020:

https://www.youtube.com/watch?v=NP2lBMixGZ8

3rd Video - PR'ed April 9, 2021:

https://vimeo.com/534192493

4th Video - linked released via Twitter May 6, 2021:

https://vimeo.com/546029691

5th Video - link released via Twitter May 12, 2021:

https://www.youtube.com/watch?v=IqBPN1W097o

6th video - link released via Twitter June 7, 2021:

https://vimeo.com/558582193

7th Video - link released via Twitter June 9, 2021:

https://www.youtube.com/watch?v=J6FaPp0p22k

8th Video - found on Money TV September 2, 2021:

https://vimeo.com/596165761

9th Video - linked via Twitter September 16, 2021:

https://vimeo.com/606644545

10th Video - linked via Twitter September 20, 2021:

https://drive.google.com/file/d/1tw-b7-qSLOXj6m67FgqqOQlkOyxG3m78/view

11th Video - linked via Twitter October 15, 2021:

https://vimeo.com/632111482

12th Video - PR'ed February 4, 2022:

https://www.nasdaq.com/videos/valentines-day-trends-and-ecommerce-in-the-jewelry-space?jwsource=cl

13th Video - PR'ed February 7, 2022:

https://vimeo.com/673267050

14th Video - PR'ed February 11, 2022:

https://vimeo.com/675954496

15th Video - PR'ed May 20, 2022:

https://vimeo.com/711712239

16th Video - PR'ed June 10, 2022:

https://vimeo.com/718745279

17th Video - linked via Twitter June 17, 2022:

https://www.youtube.com/watch?v=5vGvsuSg1vA

18th Video - PR'ed July 29, 2022:

https://vimeo.com/734109754
-----------------------
Corporate Video - Released April 8, 2022

https://twitter.com/i/status/1512415744105099269
---------------------------------
Metaverse Metafashion Patent Pending Video - Released July 25, 2022

https://drive.google.com/file/d/1N0QcKRLnaI76b-usixKLqXw2Z9HEgpw_/view
--------------------------------
Current Tier - OTC Pink Current

https://www.otcmarkets.com/stock/SFLM/overview

Plans to uplist to OTCQB - will require sustained bid above .01 - or NASDAQ via IPO [source: PR June 14, 2022].
-----------------------------
Public Offering

A Public Offering of at .0050 to raise capital to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.

The Public Offering Statement was updated on May 18, 2021 to change the price to .0046 and it was confirmed that money was already coming in.

With the sales increase target already exceeded by the end of Q3, a SEC Form 1-Z Public Offering Exit Report was filed on December 9, 2021 showing that:

- $1.615M in capital was raised in 2021.

- Only 352.5M of the 2.2 Billion maximum offered from October 10, 2019 were sold at .0046. The majority of these shares have probably already been traded on previous runs (see Share Structure section notes).

From December 16, 2021 onwards, there has been a Public Offering of 2 Billion maximum offered at prices that are varied periodically to offer a discount to institutional level investors / large account traders who can meet the minimum of $50K initial purchase, minimum of $10K follow-on purchase and other relevant qualifying criteria.

This Public Offering has brought in a further $597K net in capital as at June 3, 2022 [source: SEC Form 253G2] which would equate to 12 x $50K investors.

The Increased cash available from the Public Offering enabled more inventory to be bought. This has already resulted in increased revenue of 19% in 2022 to June 8 [source: PR June 10].

There was no dilution in the 96 days to September 8, 2022.
------------------------------------
Key Points - New Shareholder Protection Initiative PR'ed April 22, 2022

- CEO voluntarily returning 300M shares of common stock to the Company’s treasury.

- This is an initial step in $SFLM's newly initiated shareholder value protection campaign.

- It will reduce outstanding shares to protect SFLMaven shareholders from dilution risk.

- $SFLM's "financial reality has shifted over recent months offering an opportunity to drive value for our shareholders in many ways, including proactive measures designed to eradicate dilution risk”.

- The 300M shares being returned is just the first step"

- SFLMaven management "is committed to establishing a shareholder-friendly relationship with its common stockholders. Cash flows derived directly from operations so far in 2022 have granted the Company room to tighten up its capital structure."

- "Additional proactive measures targeting this agenda will be announced in future communications."

https://www.otcmarkets.com/stock/SFLM/news/st...id=2190730
----------------------------------------
Share Structure - Updated September 8, 2022

Verified Profile - updated about monthly.

No change - no dilution.

Authorized Shares: 5,000,000,000 [same as in January 2020]

Outstanding Shares: 1,926,522,301 [no change]
[up 341.25M in 11 months September 2020 > August 2021 - no change August 2 > September 8 - up 43.75M September 9 > October 8 - no change October 9 > January 20 - up 187.5M January 21 > February 9 - up 281.25M February 10 > March 11 - up 93.75M March 12 > March 31 - down 206.25M April 1 > April 26 - up 112.87M April 27 > June 3 - no change June 4 > July 12 - up 4.37M July 13 > August 19 - no change August 20 > September 8]

Restricted: 342,751,359 [no change]
[up 20M in 11 months September 2020 > August 2021 - no change in last 3 months May to August 2, 2021 - down 50M August 2 > September 8 - no change September 9 > March 31 - down 300M April 1 > April 26 - up 22.87M April 27 > June 3 - no change June 4 > July 12 - up 4.37M July 13 > August 19 - no change August 20 > September 8]

Unrestricted: 1,583,770,942 [no change]
[up 321.25M in 11 months September 2020 > August 2021 - up 50M August 2 > September 8 from formerly Restricted - up 43.75M September 8 > October 8 - no change October 9 > January 20 - up 187.5M January 21 > February 9 - up 281.25M February 10 > March 11 - up 93.75M March 12 > March 31 - up 93.25M April 1 > April 26 - up 90.00M April 27 > June 3 - no change June 4 > September 8 - 96 days]

Note 1: It is only the Unrestricted Outstanding Shares count that is relevant to immediate trading. Relatively low at 1.58B for a stock in the .0008 > .25 price range.

Note 2: The 252.5M increase in the Unrestricted Outstanding Shares count in 10 months September 2020 > July 2021 was not significant to the top long-term traders of $SFLM.

Note 3: Way more than that increase over 220+ trading days was traded in just a dozen of them - for example: 65M in just 2 days on March 3-4, 30M on March 18, 365M on March 24, 57M on March 25, 99M on March 29, 28M on April 1, 136M on April 5-9, 50M on April 7, 28M on April 8, 21M on April 29 & 35M on May 4 [914M in just those 12 days].

Note 4: The 68.75M increase in July 2021 was not significant to the top long-term traders of $SFLM. 578M were traded in the 20 trading days concerned - including 286.5M on July 15, 49M on July 16 and 112.75M on August 4 [448M+ in just those 3 days alone].

Note 5: The 50M increase in August 2021 - all formerly Restricted shares held by insiders - was not significant to the top long-term traders of $SFLM. 343M were traded in the 27 trading days concerned - including 112M on August 4 when it ran .0042 > .0064 (52%) and 50M on August 13 when it ran .0040 > .0051 (27.5%).

Note 6: The 43.75M increase in September 2021 was not significant to the top long-term traders of $SFLM. 282M were traded in the 22 trading days concerned - including 71M on September 21 followed by another 60M October 5+6.

Note 7: The 187.5M increase January 21 > February 9 was not significant to the top long-term traders of $SFLM. 304M were traded in the 20 days concerned - including 52M + 71M + 82M + 51M on February 4-9 [256M in just those 4 days].

Note 8: The 187.5M increase equates exactly to 3 x minimum $50K / 62.5M investments at the Public Offering.

Note 9: The 281.25M increase February 10 > March 11 was not significant to the top long-term traders of $SFLM. 821M were traded in the 30 days concerned - including 82M on February 17, 64M on February 22, 80M on February 23, 58M on February 28 and 62M on March 1 [346M in just those 5 days].

Note 10: The 281.25M increase could equate to 4 x $50K / 62.5M initial investments plus some $10K follow investments.

Note 11: The 93.75M increase March 12 > March 31 was not significant to the top long-term top traders of $SFLM. 760M shares were traded during the period including 218M on March 31 alone.

Note 12: The 93.75M increase April 1 > April 26 was not significant to the top long-term top traders of $SFLM as 644M shares were traded during the period - including 132M on April 1 and 188M on April 22.

Note 13: The 90M increase April 27 > June 3 was not significant to the top long-term top traders of $SFLM as 563M shares were traded during the period - including 130M on April 27 - increase effectively gone x 1.44 on Day 1 of 37 days in the period.

Note 14: There has been no change to the Unrestricted Outstanding Shares June 4 > September 8 - 96 days.

Note 15: The increased cash available brought in January 1 > June 8, 2022 has already resulted in increased revenue of 19% [source: PR June 10].

Note 16: The Public Offering continues to work as intended - as shown above - the CEO has returned 300M shares to the treasury thereby effectively cancelling the equivalent of the shares sold to bring in $240K in capital and a total of $597K in capital had been brought in by June 3.
--------------------------------------------------
PRs / Updates Since February 18, 2021

Ongoing PR campaign with 87 releases so far.

Items referring to achievements surpassed by later results in 2021 and 2022 deleted.

2021

News - July 20. SFLMaven Announces New Sales Channel Launch on 1st Dibs, a Leading Luxury Goods Online Marketplace.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=312366

News - September 21. SFLMaven Announces New Collectibles Marketplace Strategy with Focus on Acquisitions and Digital Auction Leadership in NFTs and Other Unique Items.

Company to Enter $370 Billion Collectibles Space to Leverage Digital Auction Expertise and Augment $MM Existing Luxury Goods Business.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=321684

News - September 23. SFLMaven Announces Further Details on the Company’s Emerging NFT Strategy.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=322131

News - October 12. SFLMaven eBay Online Store Surpasses 100K Positive Feedbacks.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2018511

Update - November 11. How NFTs Create Value.

https://hbr.org/2021/11/how-nfts-create-value

2022

News - April 1. SFLMaven Provides 2021 Annual Performance Metrics Following Breakout Year.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=350535

News - April 22. SFLMaven CEO Returning 300 Million Common Shares to Treasury as Initial Step in New Shareholder Protection Initiative.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2190730

News - June 14. SFLMaven Initiates Plan to Uplist the Company.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=361147

News - June 22. SFLMaven Continues Plan to Uplist the Company with Acquisition Committee.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2246348

News - June 24. SFLMaven Announces Development Work Now Underway on New Boutique Digital Jewelry NFTs to be Sold Through Recently Launched SFLMaven Metaverse Store.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=362534

News - June 28. SFLMaven Continues Plan to Uplist the Company with Audit Committee.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2250391

News - July 5. SFLMaven Announces Strong Sequential Growth in Unaudited Gross Sales During June 2022.

Company Sees $1.29M in Gross Sales in June, Up Nearly 50% Month-Over-Month.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2255025

News - July 8. SFLMaven Begins to Form an Independent Board of Directors.

Several New Directors are Named as the Company Seeks to Qualify for Uplisting with This Important Milestone.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2258133

News - July 15. SFLM Continues its Journey Toward an Emerging NFT Metaverse Technology.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=364959

News - July 26. SFLMaven Files for Patent on Innovative NFT Technology for the Metaverse.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=366080

News - July 29: SFLMaven CEO Joe Ladin Joins MoneyTV to Discuss its Recently Announced “Metaverse Bling-Flex” Strategy and Associated Patent Filing.

https://www.globenewswire.com/news-release/20...iling.html

News - August 2. SFLMaven Closes July with a Bang to Drive Over $13M in Unaudited Annualized Sales.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2281193

News - August 17. SFLMaven Announces Financial and Operational Performance Highlights for the Three Months Ended June 30, 2022.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=369151

News - September 7. SFLMaven Announces New Metaverse Store Items, Including Wedding Wearables.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=371568

News - September 20. SFLMaven Projecting Higher Sales with eBay Authenticity Program.

New NFT Patent Pending Could Authenticate NFTs in the Metaverse.

https://www.otcmarkets.com/stock/SFLM/news/st...id=2328052

News - September 22. SFLMaven: New NFT Metaverse Pieces to Be Released in Q3 2022.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=373394
--------------------------------
Business Article - September 23, 2021

"Joseph Ladin of SFLMaven Corporation: Invest in all of your stakeholders”

https://thriveglobal.com/stories/2599162/
---------------------------------
Business Article - December 31, 2021

"SFLMaven Corp, The ‘Amazon.Com Of Collectibles,’ Expands Into NFT Market… And Could Change NFT Ecommerce For Good"

https://marketsherald.com/sflmaven-corp-the-amazon-com-of-collectibles-expands-into-nft-market-and-could-change-nft-ecommerce-for-good/
---------------------------------
Business Article - January 27, 2022

"SFLMaven: The Future Of Collectibles In The Online Marketplace"

https://marketsherald.com/sflmaven-the-future-of-collectibles-in-the-online-marketplace/
--------------------------------------
Business Article - Getting Married In the Metaverse - April 23, 2022

https://www.thedailybeast.com/metaverse-weddings-arent-legit-in-the-real-world-but-theyre-all-the-rage
----------------------------------------
Trading Patterns

Note 1: Details of runs in 2019 and 2020 of up to 433% have been deleted - still available to view in the contemporaneous record here.

Note 2: Now that we are expecting runs of 1000% > 2000% in 2022/3 from current levels, details of 8 x runs less than 84% in 2021 have been deleted - still available to view in the contemporaneous record here - to make breakout patterns in a new tax year more evident. In addition, some details of stages observed in previous short squeezes has also been deleted.

2021

Started breakout from .0038 (previous close) > .0050 on January 6, 2021

Ran from .0052 > .0064 on February 9 - 23%

Ran from .0062 > .0080 on February 10 - 29%

Ran from .0073 > .0091 on February 11 - 25%

Ran from .0070 > .0088 on February 18 - 26%

Ran from .0076 > .0091 on March 3 - 20%

Ran from .0086 (previous close) > .0197 (then new 2021 high) on March 24 - 129%

Ran from .0092 (previous close) > .0169 on March 29 on just under 99M traded - 84%

Ran from .0169 (previous close) > .0200 (new 2021 high) on March 30 - 18%

Ran from .0127 (previous close) > .0160 on April 1 on just 28M traded - 26%

Ran from .0098 (previous close ) > .0119 on April 8 - 21%

Ran from .0060 (previous close) > .0117 on July 15 - 95%

Ran from .0018 (days prior) > .0030 by December 14 - 66%

2022

Ran from .0018 > .0024 on February 4 - 33%

Ran from .0008 > .0014 by March 7+8 - 75%

Ran from .0008 (previous close ask) > .0011 on April 22 - 37.5%

Ran from .0009 (previous close ask) > .0012 on April 27 - 33%

Ran from .0007 (available previously) > .0012 on September 7 - 71%.

Maintained same bottom range - predominantly .0020 > .0052 (10% > 25% of the anticipated .02+ break) - for 71 trading days to December 31, 2021 as new interest tried bidding first but also bought some on the ask. By then, 823.3M shares - 98.3% of the low Unrestricted Outstanding Shares count at the time - had been bought September 22 - December 31. As the balance at higher prices are held by longs, this should make it extremely thin to the upside in the .0052 > .02+ range.

Increases in the Unrestricted Outstanding Shares over the last 255 days have not been significant to the top long-term traders of $SFLM as a proportion of the total volume traded (see relevant section above) and the greatly increased revenue achieved over the past 38 weeks due to increased cash available for inventory is clearly evident.

On April 22, $SFLM launched its Shareholder Protection Initiative. The first step is a reduction of 300M shares - effectively cancelling out all the increases that brought in the first $240K in capital - which in turn enabled an additional 19% in revenue January 1 > June 8.

Expect a dramatic move up anytime we get sufficiently large buys set across several successive asks - as happened on September 7 - taking out any walls put up by any legacy debt holders or those that attempt to manipulate the price down by a combination of shorting and walked down, often "fake" walls - by which I mean cancelled when hit without filling.

When traders fail to hit the ask aggressively enough at the open, any legacy debt holders will continue to trade at current levels. When the ask is hit aggressively enough across asks, MMs acting for legacy debt holders move up.

We should get past mass 1-tick flippers by .0012 and be back to a more normal few M per .0001 from .0013 > .0020 then much thinner still after that all the way to the .01>.02+ range IMO.

Any manipulators leave themselves open to getting short squeezed - as happened in 2021 on March 24 and March 29 for 129% and 84% runs and again on July 15 for 95%. During several runs, legacy debt holders have been observed to push bids up and not start daily selling on the ask until a peak is reached.

A number of times in 2021 and 2022, more traders have been willing to hit the ask above hold back attempts to top up their inventory of shares for trading throughout 2022 and 2023 - especially during the phase when the company starts its qualification attempt to uplist to OTCQB which will require a sustained bid above .01 - and for trading on surge moves and short squeezes.

With many traders now known to be watching $SFLM at all times, those that try walking asks down are likely to get taken out by large buys - and lose shares at just the wrong time - as happened on July 11, 2022.

As with all my long-term top picks, knowing who got what where - relative to you by process of elimination - is important when deciding the ratio of shares to keep long-term vs locking in partial profits at peaks in the .01 > .02+ range - as is patience - this is a long-term play throughout 2022 into 2023.
---------------------------------------------------
Performance & Outlook

$SFLM will remain a top profit pick for me throughout 2022 into 2023 for self-evident reasons.

It is currently trading well below where its market cap should be both for its predicted 2022 eBay / 1stDibs revenue of $12M > $15M and for its planned 10 x revenue ahead with the NFT Divsion, Metaverse Division, Bitcoin enterprise and acquisitions under the Collectibles Marketplace Strategy.

The company exceeded its 2021 revenue growth target of 30% - achieving $10M+ / 35% [see relevant sections above].

It has already achieved a further 19% growth in 2022 to June 8.

$SFLM was also my predicted and actual top profit earner in both 2021 and 2020 due to the extent and frequency of its probable short squeeze runs. As a long-term project, this enables more shares being held for future growth and uplisting to be effectively converted to "free" by trading a portion of the overall inventory on significant moves - particularly on interim peaks around .0150.

It pays to be ready at all times for surges, uplisting to OTCQB, NASDAQ IPO and the long-term.

Continued large profit trading opportunities are anticipated ahead throughout 2022 and future years for those who maintain a large inventory of shares at a variety of price points. Having plenty of shares - you don't need the cheapes t - avoids the need to chase every time it runs.

Cancel any left over ask sell orders at close to get the maximum gap up at each open - a few traders are still failing to do this.

Expect .02+ at some point ahead in 2022/3 - and much higher in the longer term as the up to 10 x revenue from the NFT Division, Metaverse Division, Bitcoin and Collectibles Marketplace Strategy kicks in (see forecast in earlier section) - and repeat runs in the meantime to .01 > .0150 - as the following catalysts play out:

- Awareness in the wider trading / investing community of the proven success and future potential of SFLMaven.

- Weekly eBay sales revenues visible to all share holders and potential shareholders on a continuous basis.

- Updates from the company via both Twitter and PRs regularly.

- Updates on the progress of the Metaverse Division every week or so.

- Updates on the progress of the Bitcoin enterprise.

- Further share reductions under the Shareholder Protection Initiative.

- Launch of SFLMaven's own on-line store - in addition to eBay.

- Exploring other sales channels outside of eBay to diversify and expand its reach [source: PR July 15, 2021].

- Nationwide expansion of the NFT Division of SFLMaven.

- Collectibles Marketplace Strategy - acquire up to 10 x existing collectibles companies.

- Build revenue of each company to that of the current SFLMaven Jewelry Division - $1M most months of the year.

- Completion of audit to become "Fully Reporting"

- Uplist to OTCBQ or NASDAQ IPO.
-----------------------------------------------
Websites / Social Media

SFLMaven website: https://www.sflmaven.com/

SFLMaven - eBay on-line store: http://www.ebaystores.com/SFLMAVEN-ANTIQUES-JEWELRY-FINE-ART

SFLMaven - 1stDibs on-line store: https://www.1stdibs.com/search/jewelry/?q=sflmaven

SFLMaven Twitter: https://twitter.com/sflmaven

SFLMaven Instagram: https://www.instagram.com/sflmaven/?hl=en

SFLMaven Facebook: https://www.facebook.com/sflmaven/
-----------------------------------------------------
SFLMaven Annual Revenue - Weeks 1-38

Previous Total Weeks 1-37: $8.476M

Revenue Week 38: $0.212M

2022 Total Weeks 1-38: $8.688M

Note 1: Above totals derived by adding weekly sales from eBay - or greater figure given by official company updates via Twitter - to the figure given by CEO in 16th Update Video for January 1 > June 8.

Note 2: The majority of the revenue comes in each Thursday when the weekly auction ends.

Note 3: Estate items sold on eBay for 19+ years - est June 2003 - revenue is limited only by the inventory available each week. This has been clearly demonstrated several times when desirable items were bought ahead of the auction eg "Buy It Now" sales August 1-4, 2021 were $51,696 and March 4-9, 2022 were $61,056 including a $35,000 item.

Note 4: 2021 Total Revenue: $10.001M.

Note 5: Current estimate for 2022 revenue: $12M - up another 20% [source: 16th Video].

Note 6: Q3 revenue already $2.940M from 12 x weeks.