Else Nutrition Holdings Inc (BABYF)

[pual]

'''whether or not some have been allocated for advertising is the question.'''

I stand to be corrected but, for as much as I know, no fund have been allocated to advertizing. I have known other people who tought (most, rightfully) their products were so great that financial success only was a matter of time. Most ended up being acquired and the others outright failled. In general these were victim of lack of cash to market after they did put all their ressources in product development.

In our case CASH is not the issue. The issue is the belief of our CEO that marketing is an unnecessary EXPENSE instead of a required INVESTMENT.

Let's hope tme market waits long enough and marketing conciensus competitors do not develop better or similar offerings before we figure out it's to late (meaning having the expected success)