Avita Medical Ltd (RCEL)

[MONYMAN3]

Automatic devices are the way to go imo. It relieves the some of the "friction" of the sales process. If all the health providers have to do is place the tissue sample into the device (which they already know how to do from prior art of mesh skin applications) and turn it on, retrieve the solution and spray it on, I believe adoption would accelerate exponentially.
Going provider to provider and seeding the medical centers with trained doctors and having them teach their peers is a slow slog. Anything that eliminates some or all of that friction is of paramount importance.