Singing Machine Company Inc (MICS)

[rado]

They are killing it on the microphones.
Microphones up (228%) now comprise 22% of the product line versus 12.8% before.
I was kind of skeptical of the Party Machine Microphone when I first saw it, because it is a somewhat unconventional product, but they seem to sell very well. Microphones are a much better business because the shipping costs with a karaoke machine has to be high with their large size and the store can only stock a few because of how bulky they are. But microphones fill a much smaller space and I'm guessing have higher margins, so kudos to them for developing the party machine mic (4.5 stars of 299 reviews on Amazon) and the podcast mic (4.5 stars of 4 reviews on Walmart).
The Kids Toys are now 8% of the product line versus 1% last year. I'm wondering if this is the new plush backpack microphone toy?


https://www.amazon.com/Singing-Machine-Karaoke-System-Portable/dp/B08GCYNS17/ref=sr_1_5?keywords=party+machine+microphone&qid=1661197758&sprefix=party+mach%2Caps%2C91&sr=8-5

https://www.walmart.com/ip/The-Singing-Machine-All-In-One-Microphone-Black-SMM2097/812827217