Else Nutrition Holdings Inc (BABYF)

[pual]

Nice but here again, she promotes herself in medias offering free coverage of our products instead of ADVERTIZING thru medias addressing her targetted consumers (baby mothers). For a mother to learn about us, she must have a doctor voluntarely promoting our products (???) mothers reading business magazines or shareholders. All of them taken together probably makes 5% (generously) of our targetted market.

This woman may be great in her domaine(s) but she obviously doesn't have any clue of what Marketing/Advertizing is all about. Considering the market we aim at, the current shortage of baby food products and the specifics of our offerings, sales of more or less $8M/year, after 2 years in the market is disastrous. The woman does brag about our % of growth not understanding that it's a percentage applied to very small numbers.