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Wednesday, August 17, 2022 1:00:17 PM
I mean, I'm not a business guy - I'm a political scientist - but I've created & run businesses ... both my own & others. I also don't know exactly what is needed vis-a-vis marketing for their products or where that money specifically goes. But that being said, their marketing costs seem way too high. $BRGO is spending almost a third of their net revenue & over half of their gross profit on sales & marketing (doesn't include wages or website presence).
Furthermore, their cost of sales (raw materials) is 45% of net revenue. I don't know the jewelry business, but the way I was learned 45% is too high as well.
Professional & consulting services of $557k?!
Maybe it's me & my ignorance, but even setting aside the toxic borrowing, these expenses seem all out of whack. If Berge is pulling in $2.5 milly a quarter & STILL can't show a before tax profit, I mean, what's in going to take? Five milly in revenue a quarter? Ten?
At this clip of spending, $BRGO won't be in the black by Thanksgiving, let alone by the end of the year. And Q2 was supposed to be a profitable quarter.
Maybe it WAS profitable for Brrge ... just not for the shareholders.
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