Sunday, August 14, 2022 12:42:50 PM
https://investors.helbiz.com/news-releases/news-release-details/helbiz-wears-yellow-new-partnership-universal-pictures-win
Teaser feature
Milan, Aug. 8, 2022 - Today, Helbiz is excited to announce a partnership with Universal Pictures Italia. The leading micro-mobility company is helping Minions fans get to the cinema via Helbiz scooters. This new and unmissable movie about the funny and faithful helpers of the villainous Gru will arrive this month in Italian cinemas.
Starting today, running through August, users in participating cities who scan the QR Code on any Helbiz scooter will have the chance to win two tickets to the film and an official Minions 2: The Rise of Gru gadget. In addition, fans who participate in the contest can win tickets to the exclusive preview of the film on August 8-10 .
For this occasion, Helbiz will be wearing yellow. In select Italian cities where the micro-mobility leader operates, riders who find and ride a yellow Helbiz scooter will get a 20 percent discount on that ride. This offer will be available in the month of August in select cities like Rome, Catania, Bari, and Palermo.
This collaboration was made possible thanks to the support of Wepromo, a company that aims to offer its customers the opportunity to use interesting film content in their marketing campaigns. The film will be in Italian cinemas starting August 18. Riders must be over the age of 14, comply with Helbiz’s terms of service, as well as all applicable laws regarding micro-mobility in their city.
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