After listening to the call yesterday, it seems one of the better bright spots for lowell and their licensing agreement has took a turn for the worst they are averaging between 700k and 1 mil a quarter for the last three quarters, this quarter it was 300k Why was it only 300,000 .It's really simple they had nobody representing their product they just made a relationship with another MS0 who's solving its own problems to deal with they were unconcerned with Lowell.
George Allen the CEO mentioned on the call that they had people representing them now and those other states they did have an add running on LinkedIn last month looking for Representatives. so let's say they realized what has to be done and they put a plan into place to remedy that it's not going to happen overnight.Ultimately you still have the similar problem of really not controlling your product quality when your not manufacturing it , the standard proceedure is to make prerolls with shake or trim , who know what Ascend was doing and why after 9 months/3 Q's of solid Revenue , the sales fell off a cliff
The new line of Lowell 35's which is probably one of the bright spots for lowell will launch this month in California , however that would take a long time to materialise because he sensually they've invented a new way to consume cannabis in a very small pre-roll basically shaped like a cigarette what's an incredibly low price point for a wholesaler around ten bucks and to be retail around 20, Lowell realized That 90% of cannabis is consumed by the daily smokers and daily smokers don't really want to put down a joint and have to relight it after it goes out so 35's is Lowell solution to that problem . That takes time which will translate to competition , obviously Big tobbacco knows how to do this . The bigger difficulty is for them to do it in other states , to just a hand one of their proprietary machines over it isn't really a good idea because it won't take long for somebody to just break it down and make their own and steal all their IP, George Allen mentioned that the solution was not an easy one that he couldn't really give an answer and how they would grow that line in other states. and speculated that one possibility was to do it themselves, but that requires alot of capital
Truthfully almost everyone had or is headed for a down quarter. Particularly in California. They are moving in the right direction , Selling plane old cannabis is a race to the bottom its about Brands , and Lowell has one of the best
I have to say I believe George Allen is one of the brightest CEOs there is in cannabis. He appears to be very sincere and it's absolutely passionate about Lowell and their success
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