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BLLB---JUMP START SPORTS FRANCHISE DEVELOPMENT UPDATE
Press Release | 08/03/2022
Naples, FL / OTC Disclosure & News Service / August 3, 2022 - - Jump Start Sports, a subsidiary of Bell Buckle Holdings, Inc. ("Bell Buckle" or the "Company") (OTC PINK: BLLB), today announced a schedule for the development of its franchise system.

Rick Hart, Jump Start Sports Founder & Executive Director, said "Our initial meetings with the iFranchise team have been terrific! So far, their big-picture strategy for delivery has exceeded my expectations. Im eager to get into the specifics of Jump Start Sports franchise territories, franchise buy-in and royalty fees including additional items well roll out as we begin offering business opportunities to franchisees across the country.

Strategic planning, legal documents, the Jump Start Sports Franchise Disclosure Document, and its Operations Manual should all be completed by the end of 2022. It is legal to sell franchises in 36 states without registration, so sales of Jump Starts Sports franchises will begin immediately thereafter in those areas. Registration in the remaining required states will be completed early Spring 2023, making it legal to sell franchise units in all 50 states.

iFranchise Group (www.iFranchiseGroup.com) is highly regarded as the worlds premier franchise consulting firm. iFranchise Group has 98 of the top 200 franchises in the market today. Their decades of experience include working with successful companies similar to Jump Start Sports such as i9 Sports and Skyhawks Sports Academy. This insures that Jump Start Sports will be the leading brand in the youth sports and enrichment space.

Jump Start Sports currently operates youth sports programs and camps in Ohio, Pennsylvania, New Jersey, Maryland and North Carolina. It offers soccer, baseball/softball, basketball, football, cheerleading, lacrosse, tennis, track & field and volleyball, and other activities, all designed to teach children the fundamentals of life through sports.

First half 2022 revenue was approximately $950,000, with profits exceeding $560,000. With the prospect of adding multiple units via franchising in 2023, and with added revenue streams like apparel and equipment, revenue should grow significantly and reliably.

The youth sports business in the United States topped $19B last year according to the Sports and Fitness Industry Association. Its 2022 report on youth sports, fitness and leisure activities in the United States showed activity increased significantly for the fifth straight year across all age groups and predicted rapid growth for the foreseeable future.

About Bell Buckle Holdings, Inc.

Bell Buckle Holdings, Inc. is a holding company with a focus on acquiring and growing businesses in the youth sports and enrichment industries. Our mission is to provide opportunities for children to develop physically, mentally and emotionally through participation in sports and enrichment activities. For more information, please visit our website https://bellbuckleholdings.com.