FBC Holding Inc (FBCD)

[Jose Chavez]

$FBCD Streetwear is one of the most striking retail and fashion trends to have appeared in recent years, involving the production, promotion, sale and resale of casual fashion - mainly footwear, T-shirts and other items - in ways that bypass traditional retail channels. Customers are often rallied via social media to be the first to buy products that are only available directly from the brand, either in-store or online. The anticipation of a time-limited chance to buy, helps create a tight-knit and almost cult-like relationship between streetwear brands and their consumers. This has helped propel streetwear from being an eye-catching fashion phenomenon that drew its inspiration from the countercultures of the 1980s and 1990s - including graffiti, hip-hop, skate and surf - into a multi-billion-dollar retail market.